For Busy Entrepreneurs

A Small Bad Experience Can Have a Big Effect

There are so many intangibles standing in the way of converting a prospect into a client that it makes sense for us to focus on areas where we can make a noticeable difference. Site usability is completely within our control and we must present a perfect playing field if we are to expect our visiting […]

Analyzing Your Competitive Landscape

Every business plan should include a comprehensive overview of your business’ marketplace competition. Competition means there is a market for your business and, despite what some may argue, it’s healthy to have one or more competitors. Any business that provides a similar service or product in the same region may be viewed as a primary […]

Website Design: Page Fold Is No Barrier for Online Browsers

The phrase “above the fold” originated in the newspaper industry and referred to the relative importance of a story according to the position it was placed on the page. This typically referred to the traditional broadsheet style but could also be used with a tabloid. A story that was printed above the fold was more […]

Get Presentations Onto Your Website With Slideshare

Slideshare has been around for some time and is a popular way of uploading your documents and expressing your theories or creativity among other members of this social networking site. You could describe it as a more focused YouTube, maybe. PowerPoint presentations of varying qualities are categorized and can be shared, tweeted, “facebooked” and have […]

Enhance Your Twitter Use With Lists

Social media phenomenon Twitter is on everyone’s radar screens these days. Never before have we been able to see so clearly into the eyes of friends, acquaintances, others who share similar interests or corporate marketing people. This newfound freedom and openness of communication has really taken us by storm, even though we are only able […]

Social Media is Growing Fast

We have said it before and we will say it again – marketers avoid or misunderstand social media at their peril. During a recent survey of men in the key age group 18 to 34, 75% said they spend most of their time online versus less than 20% watching TV, according to lifestyle experts askmen.com. […]

All the Latest Tools to Improve Your Website

While you may sometimes feel that the world of Internet marketing is reaching a saturation point, there is a lot to be said for this explosive growth. It is not likely that the market will be saturated any time soon given the ratio of people who are just discovering the media on a daily basis, […]

What is TweepML – and How Can I Use It?

One of the drawbacks of Twitter is that it still, fundamentally, appears to be unmanageable, especially from the point of view of a detail oriented marketer. While the intent of its developers may well have been to allow people just to shoot sound bites at each other, its interactive capability endears its potential to the […]

Twenty Three Top Tips from Entrepreneurs

As we interact with entrepreneurs like you on a daily basis, we are often interested in hearing all your stories, be they (hopefully) success stories or tales of gloom and despondency! The very essence of an entrepreneur dictates that you have plenty of tenacity and spirit and many people believe that entrepreneurs are born, rather […]

Secrets of Successful Selling on Ebay

Ebay has expanded from a humble start up to a company that boasts revenues of over $7.7 billion and a staff of some 15,000 people. People have just fallen in love with the concept of buying and selling and good old-fashioned auction tactics, around the clock and around the world. Many people have made small […]

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