5
Freeloaders Affect Your Online Marketing
We can define a parasite as one who “obtains benefits from a host which it usually injures.” Within the context of marketing, parasite activity is well known and exists both in the off-line and online arenas. Off-line, organizations sometimes try and feed off the buzz created by an existing event or activity, such as the […]
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13
Why “Content is King” is Even Truer Today
The phrase is often used and in many respects is rather hackneyed but it holds as true today as when it was first suggested by Bill Gates back in the mid-90s. Gates maintained that the Internet represents a means of providing information to people and that they will use it as a tool to satisfy […]
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16
Get Your Marketing Strategy Right and the Rest Will Follow
Have you ever wondered why you are not being successful in your current business or have struggled to really find a path forward? More than ever it seems these days that a growing number of would-be entrepreneurs are seeking to branch out by themselves on their road to fame and fortune. A small number actually […]
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9
Inspiration for Your Company Blog
Rule number one for your company blog: make sure that your content is educational, informative or entertaining. Never be tempted to use your company blog as a sales letter or to pitch one product or service in any shape or form. You can certainly talk about your areas of expertise, of course but they should […]
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25
How to Earn Respect from your Employees
Whether you are brand-new to your position or have been experiencing a difficult time interacting with your employees, you must realize that respect is not something that automatically comes with the position, but it must be earned. This is a mistake that many new managers or bosses make as they think that merely being in […]
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40
I’m Frustrated with DIY SEO! Should I Buy Tools or Pay an SEO Company?
After spending a couple frustrating hours of building links, submitting articles, researching key words and fine tuning the copy on their sites many of us are ready to throw in the towel. Search Engine Optimization seems pretty straight-forward, the thing that keeps most of us from doing it is the immense number of excruciatingly boring […]
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7
An Entrepreneur Reaps the Reward of Twollow Purchase
Numerous tools exist to try and streamline a user’s interaction with the highly successful Twitter social media site. Some applications are better than others, some are intended for purely social purposes and some to try and make sense out of Twitter’s suitability for business purposes. A Canadian programmer came up with the idea for a […]
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3
Top Business Videos – Bite-Sized Food for Thought
We seem to be bombarded on a daily basis with a huge variety of messages telling us how to run our businesses, how to market, how to reach decision-makers, how to be efficient and so on and so forth. Such a plethora of information is available to us within so many documents to read, webpages […]
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8
Top 3 Games Sites
“All work and no play makes Jack a dull boy,” said James Howell, way back in 1659. Who are we to argue with Mr. Howell? Every entrepreneur must take time to assuage the inner self and if you want to burn an hour or so here or there, you will find many game sites on […]
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17
How Much Should I Spend on Marketing?
It’s an age-old question in the advertising world: how much of my hard-earned money should I put into marketing my business and building more sales? Ask any marketing expert and they’ll tell you a different story. Some will say marketing is an investment and you should invest as much as you can, others will say […]
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