What Bing, the new Microsoft / Yahoo Search Engine, Means to You

It’s been a long time in the making but the recent announcement by Microsoft that it has signed a cooperative agreement with Yahoo, enabling Yahoo to use the former’s search engine platform is quite a watershed in the online information world. There was a time when Yahoo was seen as a leader in the Internet […]

Bouncing Back from a Failed Attempt

Bill Gates Can’t Face Facebook

It appears as if Bill Gates is not much of a techno “geek” after all. Of course it may be that he favors the technology behind the various online platforms, software packages and applications, but that he does not care to interact with them. As far as Facebook is concerned, Mr. Gates delivered a notice […]

The Top 3 Travel Sites

How many hours did you work last week? What about the week before, and the week before that? Yes, we know the life of an entrepreneur seems to revolve around work from dawn to dusk and it doesn’t stop there. When was the last time you took a vacation? Seeing as you are probably way […]

Ways to Increase the Value of LinkedIn

LinkedIn is one of the staples of the professional business world. The network is purported to have more than 8½ million members, all professionals from around the world in no less than 130 industries. It is held in very high regard and recruiting managers use its platform to head hunt their next superstars. It is […]

Link Building – Quantity, Quality, Deep Linking and Anchor Texts

In order to rank high in search engines, you need to have MANY links – think quantity. Link building is the process of creating inbound links to your site. Building links is important when it comes to SEO effectiveness. • Draws a LOT of quality traffic from relevant sites (which means potential customers and more […]

Moonfruit, a Twitter Success Story

The recent spectacular success achieved by Moonfruit, a British based web hosting company, has again focused the attention of the marketing world on the phenomenon known as Twitter. Marketing chiefs are still collectively scratching their heads and trying to get an idea about this burgeoning social network tool. They know that people – lots of […]

The Top 3 Health and Medical Sites

If you think that you’re coming down with some irritating, difficult to describe malaise, there will seemingly be no shortage of family members, friends or acquaintances willing to give you their opinion and to suggest a snap remedy for you. While they are well-meaning, you don’t think that they’re particularly qualified, but then neither are […]

Measuring Marketing Success With More Than Just Click Through Rates

The more that we learn about the ubiquitous click through rate the more we should realize that it is not a good measurement tool for our marketing efforts. Since the Internet emerged as a serious marketing medium, we have been bombarded with reports about click through rates and how we should pay attention to them […]

Effective Email Marketing Campaign – All You Ever Wanted to Know About Email Marketing

There are certain steps you need to create an effective email marketing campaign. You can’t expect to send out a few measly emails and make huge sales. You need to think STRATEGY when it comes to email marketing. Lead Capture Forms The lead capture form isn’t used to advertise your company. It’s meant to collect […]