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Looking for Funding? Want to be on Shark Tank? How About Crowd Funding?
If you’ve run out of friends and family and there are no crowds beating a path to your company’s door, it may be time to explore other, less traditional fundraising options. Some of these lead to surprising levels of success. For example, one request on kickstarter.com asks for funding for a film, The End of […]
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The Marketing Power of Small Business Ethics
Running a small business means you are up against bigger companies with seriously fat budgets and established reputations. Building the trust of prospective customers can be a bit of a task, but once the quality and legitimacy of your company is established, customers will be much more likely to abandon the patronage to the big […]
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Important Keys for Separating Business and Personal Social Media
Social media is huge these days, used by individuals and businesses alike. For businesses, balancing the tipping scales between personal and professional use is important and vital to building and maintaining a professional image. Many entrepreneurs have the added responsibility of maintaining a business image outside of the office. Being in the business of you […]
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10 Big Myths About Marketing
Off-handedly, marketing may seem to be an intuitive process. However, if you have ever dabbled in marketing-planning, you know that it is sometimes completely counterintuitive and rather complicated. Sometimes it is a process where trial and error are the most effective approaches. Other times, it is more important to carefully research every detail before saying […]
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8 Tips for Staying Positive – Even Around Negative Nellies
The ability to stay positive in the face of tough situations is truly a life skill worth expending endless effort in mastering. Mastering a positive attitude when surrounded by people who are spouting negative words and thoughts can be difficult. Being an entrepreneur means that you’re going to be faced with plenty of difficulties along […]
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5 Keys for Getting People to Land on Your Landing Pages
The landing page is likely the first impression the customer will have of your company. Just like any other first impression, you want it to be a positive one so that your company can continue to grow and customers will continue to knock on your door. Having a landing page attached to a fancy link […]
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Thinking of Buying or Selling Your Website? 7 Important Criteria to Consider!
My brother, Matthew, and I have been internet entrepreneurs for over 12 years now. In that time, we’ve learned a lot about what works and doesn’t work for making money online. We’ve also learned that what worked yesterday might not work today. But one area that has remained fairly consistent is buying and selling internet […]
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Scribendi: Helping you Write the Right Words Right
An interview with Chandra Clarke, founder of Scribendi, an editing company that recently started a plug-in editing program on WordPress. It’s not just what you have to say but how you say it that matters. Even in this age of fast communication, incorrect grammar or typos still damage your credibility. Husband and wife team Chandra […]
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7 Keys for Eliminating Subscriber Fatigue
Most of us have two, three, or more email accounts these days: one for personal use, one for work, and another intended to field the flood of inevitable spam we just know is going to inundate our inboxes the moment we relinquish the address. The goal of a successful email marketing campaign is to never […]
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Google+ Your World: Linking Strategies
Just as Google revolutionized searching the web when it launched in 1997, the beginning of 2012 marked a completely new way of searching the web. Known as Google+, we are now equipped with even more highly specialized and individual Google results for any bizarre word, phrase or question we search via Google. As a Google […]
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