New ideas, new methods, and most importantly, new inspiration are what feeds an entrepreneurial mind. The brain of an entrepreneur doesn’t come with an off switch, and the body doesn’t have an alarm clock. Entrepreneurs are working inside their heads 24/7, and even at that, there aren’t enough hours in the day. They never take […]
Continue readingTraditional marketing techniques are a thing of the past, and successful businesses and people are blogging to get business. Smart? Yes. Besides, no one knows your product or niche better than you, so shouldn’t you be the one promoting you? You’re in business because you have determined that you are the expert at what you […]
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Allow me to take a moment to share with you what works on YouTube. I’ve found that these 20 tips will turn your videos into overnight sensations and capture the attention of the masses. Granted, it doesn’t happen overnight and a fair amount of work is required, but the phenomenal results––if you follow all of […]
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Online communities are the bread and butter in the digital media age, and Facebook is the lifeline. There’s a strategy to increasing your fan base, and the result is making a name for your brand or product. Promote your business and generate a buzz about the promotions you decide to use. Promotions can increase engagement […]
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Navigating through social-media territory can be intimidating. With so many social-media networks available and so many tools for each of those networks, you may often feel like you need an instruction manual to learn how to get around! Twitter is the trump card for driving traffic to your site and the best way to attract […]
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Mergers and acquisitions (M&A) happen all the time – especially in the world of small business. After the hustle and bustle of signing paperwork and merging staff and offices, it’s time to integrate two completely separate brands into one newly revamped marketing message. That means new marketing collateral, websites, email blasts, signage — the list […]
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Mergers and acquisitions (M&A) happen all the time – especially in the world of small business. After the hustle and bustle of signing paperwork and merging staff and offices, it’s time to integrate two completely separate brands into one newly revamped marketing message. That means new marketing collateral, websites, email blasts, signage — the list […]
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Renting a retail location on Madison Avenue can cost upwards of $1,500 per square foot, while retail units in Columbus, Ohio, can go for a mere $8.57 per square foot. It’s all about location and demand: Location drives traffic and interest, and demand drives prices. The same can be said for the online equivalent of […]
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Content-marketing tools are popping up every day, and we certainly aren’t headed for a slowdown anytime soon. Besides the time-tested favorites such as Facebook and Pinterest, a few new and worthy apps have come to attention (Note: Just because a developer in San Francisco created an online content-marketing tool doesn’t necessarily mean it’s a good […]
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We all want them! We all need them! Some will take desperate measures to get them. What am I talking about? The highly sought-after Like. Every day, I hear or read that business owners are in a frantic state of mind as they stress and strategize to get more Likes. I hear time and time […]
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