The team from left to right: Lara Hakkert, Marjin van der Linden, Cassey Shapiro, Marieke van der Werf, and Maarten Dan Dunnen I was recently contacted by Cassey Shapiro, a graduate student studying at Vrije University in Amsterdam. She pitched a great article about her school and the unique entrepreneurial focus of a collaboration between […]
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More viewers watched online video than TV in 2012, according to SundaySky. Nearly 200 million viewers watched 456.6 million content videos for an average of 6.3 minutes, while sitting through 105.4 billion ads. Video attracted 56 percent of consumer web traffic, along with 20 percent of mobile phone users and 50 percent of tablet users. […]
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You know you need to be on social media, right? It’s been pounded into your head enough. Everywhere you turn there’s a blog post or magazine article on the importance of small businesses having a presence on Facebook, Twitter, and increasingly, Google Plus. And a lot of these articles will tell you that the way […]
Continue readingHiring your first few employees is exhilarating; you’re building a team of people who will help you build your business into an empire (or at least a venture that will enable you to pay your mortgage). But while it’s exciting, hiring people is also exhausting, frustrating and sometimes, even depressing. Before building the initial team […]
Continue readingIf you were told you could make a median base salary of $120,000, you’d be crazy not to jump at the chance…right? Yet society and the entrepreneurial community are widely questioning the value of graduate degrees in today’s workplace. We hear stories of the Steve Jobs’ and Mark Zuckerberg’s of the world, who became billionaires […]
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The power of brand ambassadors is undeniable. A 2012 Nielsen study reveals that 92 percent of consumers around the world say they trust earned media, such as word-of-mouth marketing or recommendations from friends and family, above all other forms of advertising. And with the continued explosion of social media, mobile and other technology tools, creating […]
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According to Wommapedia, a leading Internet resource on Word of Mouth Marketing (WOMM), 72 percent of people claim that reviews from family members or friends exert a great deal or fair amount of influence on their purchasing decisions. This is just one of many statistics pointing to the importance of word-of-mouth endorsements from people who […]
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Maybe you’ve heard it from a parent, significant other, team member, or co-worker: “We need to work on our relationship.” In any partnership, it’s vital that both parties maintain regular communication, respect, and an open mind. But when you’re in a relationship with an affiliate marketer, keeping it healthy is even more crucial to mutual […]
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The power of Facebook for marketers is undeniable. According to September 2013 data released by the social media giant, Facebook’s total monthly active users now exceed one billion. But while it seems that Facebook should be a natural goldmine for winning new customers and keeping existing ones engaged, still many struggle with how to make […]
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Following up on my previous blog post, I’d like to share three great brand ambassadorship success stories from companies we can learn from. Each shows the power. Taco Bell: Last year, 15-year-old Illinois high school swim team member Ryan Klarner, posted a plea on Taco Bell’s Facebook page a plea to receive a customized Speedo […]
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