Remember when blogging started? It was the late ’90s, and at the time bloggers were called diarists, journal writers or journalers. Their first efforts were merely online extensions of their personal diaries, and as these early bloggers built up their audiences, many thought they could possibly profit from their new passion. Today, blogs are often […]
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It’s tempting to think you can handle digital marketing yourself. Training on social media, SEO, development, and content marketing are readily available, and if you don’t have time, there are always interns or your friend’s godson, who’s a digital marketing whiz. But if you are drowning in seemingly foreign Internet terms, realizing it’s not the […]
Continue readingA picture paints a thousand words, and those words are greatly multiplied if the picture in question is moving. In fact, studies show that when both the visual and auditory senses are stimulated, a person’s retention increases by an astounding 58 percent. In this era of smartphones and tablets, people crave visual content. Look at […]
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Working from home can be great! You can get up when you want, work when you want, and even wear your pajamas. Your kitchen is just seconds away. Your television is right there. Actually, the comfortable couch in your living room is only a couple steps away. You can probably get some laundry done between […]
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If you follow SEO, even in a little, you know that there have been a lot of changes lately. Google has unleashed a multitude of algorithm updates for their search engine rankings that have drastically shaken up the SEO landscape in the past couple of years, most notably in 2012 with the Penguin update. These […]
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Prior to making an investment in a company, every venture capitalist (VC) completes a due diligence list––a catalog of the key business assumptions they need to validate prior to closing an investment. These lists vary depending on the stage of the deal and can range from your articles of incorporation to detailed customer calls. This […]
Continue readingMany entrepreneurs are guilty of obliviously sabotaging their success by falling victim to certain behaviors and thought-patterns. Entrepreneurship is a constantly evolving world with no set rules on how to succeed, it’s easy to become overwhelmed or fall victim to bad advice. Get back on track by avoiding these 10 common blunders that may just […]
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A surprising number of people have no idea what Klout is and what their score may be. Essentially, Klout is a program that measures your web presence and its influence on other people based on social media networks. Klout offers a 0-100 range, with 20 being the average score. The higher the number, the more […]
Continue readingThe Y generation is now at the forefront of consumerism. They are a prime target for any business marketing campaign. Although social media is a strong influence in their lives, there are other marketing methods to utilize that are beneficial to retaining and acquiring customers. You just have to tap into the minds of the […]
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Sometimes there is a simple answer to a problem that is hard to identify because of its obviousness. Why haven’t your leads been converting? Are you marketing methods dull? Why haven’t any of your posts been shared? Is your writing bland? Of course, you should be experimenting with plenty of different solutions, and seeking to […]
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