If you’re looking for effective ways to advertise your new website or startup, don’t forget the power of video. Internet surfers, and especially young people, conduct searches on Youtube second only to Google. In fact, studies conducted by aimClear show that video search results produce about a 41% higher click-through rate than plain text results, […]
Continue readingShare this image with your social networks![social_share] A young child makes his way home through a dense forest. He’s keeping close to the trail when he notices some unusual bushes off to the side. Peeking through the shrubs, he realizes that if he could walk directly through them, he would be headed in a direct […]
Continue readingWhen you’re starting to get your name out there, you’ve got to reach out in several directions at once. LinkedIn is a powerful social networking tool that provides an amazing platform to connect professionals across the globe. Though not as flashy as its counterparts, it’s a very potent marketing tool provided your ads reach the […]
Continue readingHello, friends and listeners. Welcome to another episode of “Lamps and Stamps,” the only podcast devoted to a weekly breakdown of the hottest news from the lamp and stamp community. We’ve got a special show today. John Harrington, inventor of the lamp, is here to give us some historical perspective and let us know how […]
Continue readingWikipedia defines gamification as the use of game mechanics and game design techniques in non-game contexts. Wikipedia boasts a few games of their own based on clicking through webpages in a kind of online scavenger hunt. Video games have come a long way since the days of Pong and Atari although you can still find […]
Continue readingBusiness is about establishing and maintaining relationships with customers. What better way to connect with your potential customers than by putting your face in front of the camera? Getting people’s attention is increasingly competitive, and we’re all constantly bombarded by facts, figures, and images. To stand out, you’ve got to create content that is both […]
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Share this image with your social networks![social_share] A woman is on a long hike ride through breathtaking valleys and over majestic mountains. After sunbathing atop a cliff overlooking the water below, she sees she’ll have to backtrack in order to return home. Thinking it over, she realizes that the jump into the cool water below […]
Continue readingThere are a number of ways to monetize your online efforts. Sometimes, seeking a method of monetization is secondary to creating something “cool” and then sorting out the fallen chips from there. We can’t all create Facebook; however, creating a membership site or at least offering users an option of paid membership on your existing […]
Continue readingHave you ever read something really, really boring but struggled through it because you recognized the information was of high value? As students, we’ve all labored through massive, ancient textbooks, our eyes becoming heavier and heavier, our minds overflowing with dates and formulae. As adults, we have a little more discretion. Nonetheless, we’ve all been […]
Continue readingAnthony Smith is founder and CEO of Insightly, a customer relationship management software for small businesses. More than 100,000 businesses worldwide leverage Insightly’s cloud-based technology, easy-to-use interface and freemium pricing model to organize and manage their business. AT: Could you tell us a little bit about your own history and background? AS: I grew up […]
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