Just as Google revolutionized searching the web when it launched in 1997, the beginning of 2012 marked a completely new way of searching the web. Known as Google+, we are now equipped with even more highly specialized and individual Google results for any bizarre word, phrase or question we search via Google. As a Google […]
Continue readingFacebook advertising is one of the most powerful marketing tools many small business now have available right at their fingertips. The geniuses at Facebook have made advertising as simple or as complicated as you’d possibly like it to be depending on your preferences. Any business can throw up an ad on Facebook; they’ve really made […]
Continue readingBetween the apps available through the Apple Store or the Android platform there is an app for just about everything. Creating a great app streamlines consumers to your business but you’ll need to be creative and put your customers first before your primary intention of marketing your brand. No one wants that spammy feel. Customers […]
Continue readingBeating your competition is the essence of good marketing and equates the success of one business over another. Beating out the competition doesn’t necessarily mean offering a lower price than the other guys; it can mean a wide variety of different things that will set your company apart from the rest. You will likely find […]
Continue readingPeople hate change. Whether it’s your kid sister rebelling against her new curfew or your hipster friend refusing to buy suits for his new corporate job, few people find comfort in the new and unknown. The marketplace is no different – since it’s made up of people, it’s just as resistant to the unproven as […]
Continue readingIn 1999 while finishing his MBA, Navneet Kaushal started a company on the side and managed to make his first million in the next two years. In 2002, Navneet founded PageTraffic, an internet marketing company that has since grown to an 80-person firm managing over 250 projects. In 2011the firm won the prestigious Red Herring […]
Continue readingSometimes knowing exactly what to avoid is just as important, if not more so, than the provisions you’re taking to maximize your web marketing. Here are 10 surefire ways to anger the most powerful search engine in the world: Unoriginal Content – Google loathes duplicated content. Their complex filtering systems will automatically ignore content they […]
Continue readingWho doesn’t love pinning things on Pinterest? It’s highly addictive and it’s predominantly populated by an abundance of women with a mindset to shop. Every board is comparable to a full scale wish list of purchases waiting to happen. Pins are shared, liked and commented right on Pinterest, fed through Facebook or Twitter feeds where […]
Continue readingIt’s a system as old as mankind, a discourse that goes something like, “I can offer you this, in exchange for what you’ve got over there.” Bartering is for all intents and purposes a system of trading a good or service for another good or service, outside of the realm of monetary value. These days […]
Continue readingMarketing can sometimes feel like a nerve-racking gamble on your business. It can almost seem like throwing down a chunk of change on a roulette table in Vegas, biting your nails, and hoping for the best. Depending upon the effectiveness of the given marketing plan, this analogy may unfortunately be dead-on. Even if the first […]
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