Most start-ups and entrepreneurs will by now have heard of “Crowdsourcing.” It is the Web 2.0 phenomenon that sounds almost too good to be true. It’s a simple way to find hundreds, even thousands of contractors who are on hand, ready and willing to work for your company. Crowdsourcing typically involves outsourcing a range of […]
Continue readingOne thing is for sure: If you’re going to be a successful entrepreneur, you’d have creative abilities. Not that you have to be artistic. Creativity comes in many forms. Whether we’re devising new solutions to old problems, creating blog or marketing copy or designing more streamlined business processes, we entrepreneurs use creativity all the time. […]
Continue readingFar different from book or other formal writing, writing for a blog requires its own specific set of skills. And once you’ve got them down pat, you’ll be able to produce sparkling, original, copy that will keep your readers coming back for more. There are tons of books and sites devoted to writing great content, […]
Continue readingHold on… aren’t we still figuring out what Web 2.0 is? Well, yes. But those on the cutting edge have been dreaming of Web 3.0 for quite some time already. In fact, the oldest reference we can find to Web 3.0 was when Google CEO, Eric Schmidt, was asked about it at a conference back […]
Continue readingThere’s little doubt social media marketing can be a valuable resource for both internet-based and brick and mortar businesses. But it’s just as important to know what it can’t do for you as to know its benefits. While you’ll see a lot of articles on this site and others touting the benefits of social media, […]
Continue readingWhen we think of brainstorming, it’s usually something we think about doing with at least one other person. But there aren’t always other people around. Or sometimes those around you aren’t the right people for brainstorming. But as entrepreneurs, we sometimes need the spark that can be lit with a good brainstorming session, and we […]
Continue readingChances are good that when you think of social networks, you think of Facebook, Twitter and Foursquare, and when you think of Flickr, you think photo sharing. We recently posted an article on paid and free image sites, in which Flickr was included (with a few caveats) as a great source of free images. And […]
Continue readingWhat does it take to make a video campaign go viral? It seems that a huge chunk of the videos online that have gone viral were not planned that way. Everything from giggling quadruplets to free hugs have garnered millions of views without any promotion (over 60 million views for the latter!). They are the […]
Continue readingDo you have a Twitter account for your business? If you said yes, good for you! Twitter is an outstanding tool to connect with customers, drive traffic to your site, meet colleagues and industry experts, and much more. In fact, when used properly, you can get more mileage out of Twitter than many paid marketing […]
Continue reading“What do you do?” It’s a simple enough question, and for many, the answer is simple and easy. If you work at a job, for example, it’s easy enough to say, “I’m an HR manager for Sears,” or “I’m a cashier at the Piggly Wiggly.” Even for some entrepreneurs the answer can be short and […]
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