When we think of brainstorming, it’s usually something we think about doing with at least one other person. But there aren’t always other people around. Or sometimes those around you aren’t the right people for brainstorming. But as entrepreneurs, we sometimes need the spark that can be lit with a good brainstorming session, and we […]
Continue readingChances are good that when you think of social networks, you think of Facebook, Twitter and Foursquare, and when you think of Flickr, you think photo sharing. We recently posted an article on paid and free image sites, in which Flickr was included (with a few caveats) as a great source of free images. And […]
Continue readingWhat does it take to make a video campaign go viral? It seems that a huge chunk of the videos online that have gone viral were not planned that way. Everything from giggling quadruplets to free hugs have garnered millions of views without any promotion (over 60 million views for the latter!). They are the […]
Continue readingDo you have a Twitter account for your business? If you said yes, good for you! Twitter is an outstanding tool to connect with customers, drive traffic to your site, meet colleagues and industry experts, and much more. In fact, when used properly, you can get more mileage out of Twitter than many paid marketing […]
Continue reading“What do you do?” It’s a simple enough question, and for many, the answer is simple and easy. If you work at a job, for example, it’s easy enough to say, “I’m an HR manager for Sears,” or “I’m a cashier at the Piggly Wiggly.” Even for some entrepreneurs the answer can be short and […]
Continue readingThere’s no denying that the Internet, including Social Media, has significantly changed the way people do business. The attitudes of customers as a whole have shifted, and the power is moving into the hands of those customers more and more every day. While some of the changes brought about by the move to online communications […]
Continue readingGetting new business is a constant struggle for many small companies. A lot of companies market aggressively and spend a lot of money to increase brand awareness and reel new customers in. Marketing is certainly important, but when you’re an entrepreneur on a tight budget, it’s also important to make sure you’re getting the best […]
Continue readingMake no mistake. Copywriting is the glue that holds an AdWords campaign together. You can have the right keywords, place the right bids, and even have great products and services, but if you don’t have powerful copy, your campaign stands little chance of being successful. When it comes to writing AdWords copy, there are 2 […]
Continue readingWe’ve all heard the cliché, “A picture is worth a thousand words.” While it’s an overused phrase, the reason it’s used so much is that it’s absolutely true. Pictures communicate to us better than words alone can. They elicit feelings and emotion; they can explain complex concepts at a glance; and they can make an […]
Continue readingImagine going into your local electronics store, Joe’s Electronics, to look at a new flat-screen TV. You check out the various models, talk with a sales person, and decide to think it over. You’ve heard Best Buy has some good deals, and maybe you’ll head over there tomorrow to see what they’ve got. As you […]
Continue reading