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How to Make Your Facebook Page Work!

Getting visitors to your Facebook page isn’t that hard.  Using basic Social Media techniques, connecting with people – on Facebook as well as Twitter and anywhere else you can – will get people visiting your page.  Once they get there though, the trick is to get them to keep coming back.  Facebook, like all social […]

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11

If it Ain’t Broke…

You know how the phrase usually ends: “Don’t fix it.”  And in business, thinking like that can be deadly.  It’s similar to answering, “Because that’s how we’ve always done it,” when asked why your company does something in a particular way.  These phrases are often part of the vocabulary of old-school corporate cultures, and they […]

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19

How to Deal with a Damaged Online Rep

If you have any kind of online presence, customers, readers, followers, or whatever you call them, are talking about you.  Whether it’s comments on your blog, tweets about your business, or reviews and feedback on sites like Yelp or Epinions, the Internet has made it easy for everyone to make their views known.  And that’s […]

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20

Niches to Riches in 4 Simple Steps!

What if you could optimize your marketing in a way that would allow you to save time and money while increasing your conversion rates and your bottom line?  Sounds too good to be true?  Not at all.  The secret is to identify a specific segment within your overall market and change your strategy to speak […]

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22

The Four C’s of Business Gems

If you’re familiar with the jewelry business at all, you know the four C’s of choosing a diamond are Color, Clarity, Cut, and Carat weight.  When looking at starting a business, there are also four C’s to consider.  They are Company, Customers, Competitors, and Collaborators.  If you evaluate each of these areas properly, you’ll get […]

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