An interesting development has come from a line of communication between the newspaper industry and the mighty Google. As we know, the traditional newspaper business model has been in sharp decline and the industry has been frantically looking for alternative means of collecting revenue within the digital age. Some newspapers have tried their own micro-payment […]
Continue readingAdsense is one of the most popular ways for online marketers to achieve revenues. You are essentially becoming part of Google’s massive moneymaking machine and piggybacking on their proven understanding of what drives people to certain pages in the quest for certain types of information. Adsense is the opposite of Adwords or “pay per click,” […]
Continue readingWordPress is one of the best known blogging platforms on the Internet. It is highly respected and rightfully so. Search engine optimization experts recommend the platform over others and maintain that the major search engines, principally Google, “love” WordPress and may allocate additional ranking juice. WordPress has been around for some time but it can […]
Continue readingWe can define a parasite as one who “obtains benefits from a host which it usually injures.” Within the context of marketing, parasite activity is well known and exists both in the off-line and online arenas. Off-line, organizations sometimes try and feed off the buzz created by an existing event or activity, such as the […]
Continue readingThe phrase is often used and in many respects is rather hackneyed but it holds as true today as when it was first suggested by Bill Gates back in the mid-90s. Gates maintained that the Internet represents a means of providing information to people and that they will use it as a tool to satisfy […]
Continue readingHave you ever wondered why you are not being successful in your current business or have struggled to really find a path forward? More than ever it seems these days that a growing number of would-be entrepreneurs are seeking to branch out by themselves on their road to fame and fortune. A small number actually […]
Continue readingRule number one for your company blog: make sure that your content is educational, informative or entertaining. Never be tempted to use your company blog as a sales letter or to pitch one product or service in any shape or form. You can certainly talk about your areas of expertise, of course but they should […]
Continue readingWhether you are brand-new to your position or have been experiencing a difficult time interacting with your employees, you must realize that respect is not something that automatically comes with the position, but it must be earned. This is a mistake that many new managers or bosses make as they think that merely being in […]
Continue readingAfter spending a couple frustrating hours of building links, submitting articles, researching key words and fine tuning the copy on their sites many of us are ready to throw in the towel. Search Engine Optimization seems pretty straight-forward, the thing that keeps most of us from doing it is the immense number of excruciatingly boring […]
Continue readingNumerous tools exist to try and streamline a user’s interaction with the highly successful Twitter social media site. Some applications are better than others, some are intended for purely social purposes and some to try and make sense out of Twitter’s suitability for business purposes. A Canadian programmer came up with the idea for a […]
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