While there’s been precious little to be positive about during this most brutal of recessions, one of the brighter lights in the retail environment has been the continued growth of online marketing. The platform itself may also have suffered during the 2007 to 2009 “great recession,” but it has continued to see growth during the […]
Continue readingFacebook continues to square off against Twitter in a battle for supremacy in the social media world as each stakes its claim within this unfolding universe. While Twitter may be known for its more distinct messaging mantra and Facebook retains perhaps more of a structured approach, each is in the business of linking like with […]
Continue readingE-mail is at the same time a much loved and a much-maligned form of communication. It is one of the traditional methods of selling and has over the years produced great returns for marketers who seek to engage in a well thought out and structured communication strategy with highly targeted prospects. Social media, on the […]
Continue readingWhat’s necessary to become a truly successful young entrepreneur? The Brothers Adam and Matthew Toren, co-founders of YoungEntrepreneur.com, have stayed the course and prevailed in numerous business ventures throughout their lives. Together, they’ve consistently taken key steps leading to increasingly profitable paths in their highly successful careers, but surprisingly enough, it’s actually their early years […]
Continue readingAn interesting development has come from a line of communication between the newspaper industry and the mighty Google. As we know, the traditional newspaper business model has been in sharp decline and the industry has been frantically looking for alternative means of collecting revenue within the digital age. Some newspapers have tried their own micro-payment […]
Continue readingAdsense is one of the most popular ways for online marketers to achieve revenues. You are essentially becoming part of Google’s massive moneymaking machine and piggybacking on their proven understanding of what drives people to certain pages in the quest for certain types of information. Adsense is the opposite of Adwords or “pay per click,” […]
Continue readingWordPress is one of the best known blogging platforms on the Internet. It is highly respected and rightfully so. Search engine optimization experts recommend the platform over others and maintain that the major search engines, principally Google, “love” WordPress and may allocate additional ranking juice. WordPress has been around for some time but it can […]
Continue readingWe can define a parasite as one who “obtains benefits from a host which it usually injures.” Within the context of marketing, parasite activity is well known and exists both in the off-line and online arenas. Off-line, organizations sometimes try and feed off the buzz created by an existing event or activity, such as the […]
Continue readingThe phrase is often used and in many respects is rather hackneyed but it holds as true today as when it was first suggested by Bill Gates back in the mid-90s. Gates maintained that the Internet represents a means of providing information to people and that they will use it as a tool to satisfy […]
Continue readingHave you ever wondered why you are not being successful in your current business or have struggled to really find a path forward? More than ever it seems these days that a growing number of would-be entrepreneurs are seeking to branch out by themselves on their road to fame and fortune. A small number actually […]
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