Rule number one for your company blog: make sure that your content is educational, informative or entertaining. Never be tempted to use your company blog as a sales letter or to pitch one product or service in any shape or form. You can certainly talk about your areas of expertise, of course but they should […]
Continue readingWhether you are brand-new to your position or have been experiencing a difficult time interacting with your employees, you must realize that respect is not something that automatically comes with the position, but it must be earned. This is a mistake that many new managers or bosses make as they think that merely being in […]
Continue readingAfter spending a couple frustrating hours of building links, submitting articles, researching key words and fine tuning the copy on their sites many of us are ready to throw in the towel. Search Engine Optimization seems pretty straight-forward, the thing that keeps most of us from doing it is the immense number of excruciatingly boring […]
Continue readingNumerous tools exist to try and streamline a user’s interaction with the highly successful Twitter social media site. Some applications are better than others, some are intended for purely social purposes and some to try and make sense out of Twitter’s suitability for business purposes. A Canadian programmer came up with the idea for a […]
Continue readingWe seem to be bombarded on a daily basis with a huge variety of messages telling us how to run our businesses, how to market, how to reach decision-makers, how to be efficient and so on and so forth. Such a plethora of information is available to us within so many documents to read, webpages […]
Continue reading“All work and no play makes Jack a dull boy,” said James Howell, way back in 1659. Who are we to argue with Mr. Howell? Every entrepreneur must take time to assuage the inner self and if you want to burn an hour or so here or there, you will find many game sites on […]
Continue readingIt’s an age-old question in the advertising world: how much of my hard-earned money should I put into marketing my business and building more sales? Ask any marketing expert and they’ll tell you a different story. Some will say marketing is an investment and you should invest as much as you can, others will say […]
Continue readingThe choice of the correct web content management system can be critical to your aspirations. As margins are so thin these days your site design, appearance and rendition can often make the difference between success or failure. The website is your shop window to the world and it fully reflects your professionalism. You have but […]
Continue readingOne only has to mention the possibility of an algorithmic change of some kind and many online marketers run screaming for cover. Avid Internet marketers know only too well what may happen when the great guru Google decides to change its tactics and move the proverbial goalposts to one side. Websites that may have ranked […]
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