10

The Google Workout

With Google algorithms changing almost daily, it seems there is now a huge question mark over whether page rank really matters. If you have a high page rank site with very little traffic – the actual value of this is significantly less than that of a site with high traffic and low page rank. The […]

Continue reading
9

Should Your Startup Outsource?

Outsourcing has long been the practice of large companies looking to cut costs and streamline processes.  But many small startups have also chosen to outsource some of the key functions of their business in order to manage things more effectively.  Many young companies are running lean and mean with few employees wearing many hats.  This […]

Continue reading
25

Facebook Fan Pages

Facebook has always been touchy about members spamming, but in the past year they’ve really opened up opportunities for businesses and professionals to represent themselves on the site.  The best way to make your presence known if you hope to use Facebook for marketing is to create what is called a “Fan Page” in the […]

Continue reading
11

Why You Should Be Twittering

Last week I engaged in a conversation with a young woman who loftily asserted that Twitter is merely an “ego trip for people who feel the need to let the world know what they are having for breakfast.”  It’s a pretty common sentiment among those who have never really used the service.  And to be […]

Continue reading
2

Me 2.0

This week saw the release of the new book by Dan Schawbel entitled Me 2.0; a comprehensive guide for young people (although anyone can benefit from it) as they enter the workforce and plot their careers and entrepreneurial endeavors.  Personal branding is a relatively new concept—at least for the masses.  But as the economy and […]

Continue reading
9

Ambition

am?bi?tion [am-bish-uh n] –noun An earnest desire for some type of achievement or distinction, as power, honor, fame, or wealth, and the willingness to strive for its attainment. Ambition is at the heart of all true success stories.   That’s because success is based on one thing:  achievement.  Sure there are plenty of people with fame […]

Continue reading