It seems that people love to hate Microsoft and it has become the butt of many jokes over the years, no doubt due to its domination of the personal computer operating system world for so long. Before it became fashionable and then in turn rather sensible to install a Mac operating system, people used to […]
Continue readingIn marketing, we all dream about achieving viral success and receiving an exponential amount of “buzz” for our individual campaigns. From time to time we hear about creative successes, such as the Moonfruit “win a MacBook” campaign on Twitter. What does it take to go viral and is it even something you can plan for, […]
Continue readingAs consumers, we simply love to shop. Call it self-enrichment if you want or merely a thirst for the possession of something shiny and new, but in any case we love to take that trip to the mall and come out with bags in hand. Of course dealing with hundreds of pushy shoppers, losing the […]
Continue readingIt can be so difficult to set your site apart from the rest, especially without appearing to be overly gimmicky or even cheesy. When you have spent considerable time and effort in the design and layout of your webpages and are sure that you have your optimized message perfectly portrayed, then why not consider looking […]
Continue readingThere are so many intangibles standing in the way of converting a prospect into a client that it makes sense for us to focus on areas where we can make a noticeable difference. Site usability is completely within our control and we must present a perfect playing field if we are to expect our visiting […]
Continue readingEvery business plan should include a comprehensive overview of your business’ marketplace competition. Competition means there is a market for your business and, despite what some may argue, it’s healthy to have one or more competitors. Any business that provides a similar service or product in the same region may be viewed as a primary […]
Continue readingThe phrase “above the fold” originated in the newspaper industry and referred to the relative importance of a story according to the position it was placed on the page. This typically referred to the traditional broadsheet style but could also be used with a tabloid. A story that was printed above the fold was more […]
Continue readingSlideshare has been around for some time and is a popular way of uploading your documents and expressing your theories or creativity among other members of this social networking site. You could describe it as a more focused YouTube, maybe. PowerPoint presentations of varying qualities are categorized and can be shared, tweeted, “facebooked” and have […]
Continue readingSocial media phenomenon Twitter is on everyone’s radar screens these days. Never before have we been able to see so clearly into the eyes of friends, acquaintances, others who share similar interests or corporate marketing people. This newfound freedom and openness of communication has really taken us by storm, even though we are only able […]
Continue readingWe have said it before and we will say it again – marketers avoid or misunderstand social media at their peril. During a recent survey of men in the key age group 18 to 34, 75% said they spend most of their time online versus less than 20% watching TV, according to lifestyle experts askmen.com. […]
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