The more that we learn about the ubiquitous click through rate the more we should realize that it is not a good measurement tool for our marketing efforts. Since the Internet emerged as a serious marketing medium, we have been bombarded with reports about click through rates and how we should pay attention to them […]
Continue readingThere are certain steps you need to create an effective email marketing campaign. You can’t expect to send out a few measly emails and make huge sales. You need to think STRATEGY when it comes to email marketing. Lead Capture Forms The lead capture form isn’t used to advertise your company. It’s meant to collect […]
Continue readingMarketers who do not pay attention to the buying habits and general activities of the teenager of today do so at their peril. Teenagers may not have the buying power necessary to cause marketers to salivate, but they represent the adults of tomorrow and some of the amazing trends that are emerging from the world […]
Continue readingFor a product that is such an integral part of our life today, don’t you think that it is surprising to see the demise of the automobile as we know it, almost before our very eyes? It is probably fitting that for a country credited with inventing the automobile – or certainly bringing it to […]
Continue readingIf you need a professional-looking website that only takes minutes to create, check out BlinkWeb. You don’t need to be a professional web designer or a computer programmer to whip up a great looking site in JUST minutes! If you DON’T have a website, then check out WHY you need one ASAP and why you […]
Continue readingIt has long been said that “word of mouth” promotion is far superior to any other. Some advocate that, in a mature business, more than 50% of all sales can be attributed to good reviews and recommendations. Networking is an essential requirement for small business and the importance of human interaction can be seen on […]
Continue readingThe concept of network neutrality is a highly controversial one. Advocates maintain that Internet service providers should not be allowed to manipulate Internet traffic provided by their competitors in order to speed up their own service. ISPs say they need their freedom to choose, for business development purposes. The argument is growing in intensity as […]
Continue readingYou have to get connected. Social networking is micromanaging itself and is splitting up into a host of many networks, or pandering to the tastes, wants and needs of niche groups. Families are well represented and a wide array of websites have appeared over the last two years seeking to link the interests of parents […]
Continue readingWe might have known that it would only be a matter of time before the ubiquitous Google AdSense machine started to tie in to the mobile applications market. There has been a predictable explosion in interest for smartphone applications and it would seem that the sky is the limit. Downloadable applications proliferate for Apple iPhone […]
Continue readingThe following post has been sponsored by the owners of LogoMyWay.com: When it comes to corporate branding there’s nothing more powerful than a company’s logo. It is often the first image that the consumer sees and it should firmly represent the very essence of the enterprise as quickly and as forcibly as possible. As we […]
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