Ten Books on Blogging You Must Read This Year
Blogging amounts to a revolution in media and communications. For serious bloggers it is much more than just an online diary or a place to post pictures of our kids. If you’re a serious blogger, and you’ve already gone through all those “Blogging for Beginners” books, here’s a list of ten must-read books for you to chew on this year:
Hands-On Guide to Video Blogging and Podcasting: Emerging Media Tools for Business Communication
Author: Lionel Felix
Video blogging is the next step in the blogosphere. Already it is being adopted by the most savvy authors, and sites like YouTube which publish videos are insanely popular. You can increase your blog traffic exponentially when you start producing video blog posts. This excellent book is a basic but comprehensive look at the newest technology, tools and platforms for video blogging—and it’s cousin podcasting.
We the Media
Author: Dan Gillmor
In this book, author Dan Gillmor discusses the rapidly blurring line between bloggers and journalists; and talks about the dangers and responsibilities both groups have to face when creating news and passing on information. Information is now freer than ever before and individuals have become much more critical in their thinking when it comes to world events, the political process, and economic issues. This book is an excellent look at the changing landscape of news and how it is reported.
Blog!: How the Newest Media Revolution is Changing Politics, Business, and Culture
Author: David Kline and Dan Bursetein.
Blogging is changing the way people stay informed and participate in politics, business, and culture. In this book authors David Kline and Dan Burstein take a “big picture” look at blogging and its impact on these very important parts of our society.
Blogging Heroes: Interviews with 30 of the World’s Top Bloggers
Author: Michael A. Banks
The best way to learn greatness is to listen to people who have achieved it themselves. This book interviews some of the brightest stars in the blogosphere, including Peter Rojas, Robert Scoble, Gina Trapani, Richard MacManus and many more.
Publish and Prosper: Blogging for Your Business
Author: D. L. Byron
This book discusses blogging from the perspective of a business person and gives specific information on how differentiate your site from ‘hobby blogs.’ Get the lowdown on how to create, manage, and network your blog all with the aim of increasing your business.
No One Cares What You Had for Lunch: 100 Ideas for Your Blog
Author: Margaret Mason
Standing out from the crown in the blogosphere means being creative not only in your writing, but in the way you approach your entire blog from concept to execution. This book offers unique ideas and a healthy dose of inspiration for individuals that are trying to make a name for themselves with their blog.
The New Influencers: A Marketer’s Guide to the New Social Media
Author: Paul Gillin
Marketing has changed, and those who cannot adapt will find themselves lost and confused in the new world of social networking and social media. This book helps traditional marketing people grasp the concepts that they need to make social media work for them; and gives specific examples of how to operate within this new system of marketing and networking.
The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right
Author: Debbie Weil
Blogging isn’t just for the “little guy” any more. Now that they are convinced of the power of blogging, corporations are launching more and more blogs, many of them written by their CEO’s or other major players within their organizations. This book helps corporate bloggers understand the world they are entering, and shows this how to avoid some cliché pitfalls which will set them back as they take on this exciting new medium.
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
Author: David Meerman Scott
It is time for marketing people to give up their fast talking ways and get with the program. The new era of marketing is here and it is about three things: being genuine, providing information, and having a consistent online presence. This book helps redefine marketing and public relations based on the social media phenomenon.
Blog Schmog: The Truth About What Blogs Can (and Can’t) Do for Your Business
Author: Robert W. Bly
So many books have been written gushing about the joys of blogging that many writers feel a sense of letdown when their blogs don’t perform miracles for them. In this book, Robert W. Bly gives readers a realistic view of what blogging is all about, and what it can do for your business in the long run.
Do you have a recommendation that didn’t make our list? Leave a comment and let us know!
