Allow me to take a moment to share with you what works on YouTube. I’ve found that these 20 tips will turn your videos into overnight sensations and capture the attention of the masses. Granted, it doesn’t happen overnight and a fair amount of work is required, but the phenomenal results––if you follow all of […]
Continue readingOnline communities are the bread and butter in the digital media age, and Facebook is the lifeline. There’s a strategy to increasing your fan base, and the result is making a name for your brand or product. Promote your business and generate a buzz about the promotions you decide to use. Promotions can increase engagement […]
Continue readingNavigating through social-media territory can be intimidating. With so many social-media networks available and so many tools for each of those networks, you may often feel like you need an instruction manual to learn how to get around! Twitter is the trump card for driving traffic to your site and the best way to attract […]
Continue readingMergers and acquisitions (M&A) happen all the time – especially in the world of small business. After the hustle and bustle of signing paperwork and merging staff and offices, it’s time to integrate two completely separate brands into one newly revamped marketing message. That means new marketing collateral, websites, email blasts, signage — the list […]
Continue readingMergers and acquisitions (M&A) happen all the time – especially in the world of small business. After the hustle and bustle of signing paperwork and merging staff and offices, it’s time to integrate two completely separate brands into one newly revamped marketing message. That means new marketing collateral, websites, email blasts, signage — the list […]
Continue readingRenting a retail location on Madison Avenue can cost upwards of $1,500 per square foot, while retail units in Columbus, Ohio, can go for a mere $8.57 per square foot. It’s all about location and demand: Location drives traffic and interest, and demand drives prices. The same can be said for the online equivalent of […]
Continue readingContent-marketing tools are popping up every day, and we certainly aren’t headed for a slowdown anytime soon. Besides the time-tested favorites such as Facebook and Pinterest, a few new and worthy apps have come to attention (Note: Just because a developer in San Francisco created an online content-marketing tool doesn’t necessarily mean it’s a good […]
Continue readingWe all want them! We all need them! Some will take desperate measures to get them. What am I talking about? The highly sought-after Like. Every day, I hear or read that business owners are in a frantic state of mind as they stress and strategize to get more Likes. I hear time and time […]
Continue readingAny small business owner or marketer must be a jack-of-all-trades. Entrepreneurs have the drive to go for the gold, but they also need to have the expertise to back it up. Here’s a rundown of some of the skills worth investing in: 1. PowerPoint For any marketer, Microsoft PowerPoint is the quintessential program used in […]
Continue readingConsidering that the Internet is home to 2.2 billion people who spend their time online, having a successful website is the fundamental part of any business’s success. Consumers find and share information online, and they make buying decisions based on what their friends see and share. The Internet is interactive, and at the center of […]
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