For Busy Entrepreneurs

5 Tips for Syncing Up Channel Marketing Content Following an M&A

Mergers and acquisitions (M&A) happen all the time – especially in the world of small business. After the hustle and bustle of signing paperwork and merging staff and offices, it’s time to integrate two completely separate brands into one newly revamped marketing message. That means new marketing collateral, websites, email blasts, signage — the list […]

3 Questions to Ask Before Buying Your Dream Domain

Renting a retail location on Madison Avenue can cost upwards of $1,500 per square foot, while retail units in Columbus, Ohio, can go for a mere $8.57 per square foot. It’s all about location and demand: Location drives traffic and interest, and demand drives prices. The same can be said for the online equivalent of […]

10 Content-Marketing Tools: Learn How to Engage Your Audience the Smart Way

Content-marketing tools are popping up every day, and we certainly aren’t headed for a slowdown anytime soon. Besides the time-tested favorites such as Facebook and Pinterest, a few new and worthy apps have come to attention (Note: Just because a developer in San Francisco created an online content-marketing tool doesn’t necessarily mean it’s a good […]

7 Important Tips to Creating a High-Converting Facebook Fan Page

We all want them! We all need them! Some will take desperate measures to get them. What am I talking about? The highly sought-after Like. Every day, I hear or read that business owners are in a frantic state of mind as they stress and strategize to get more Likes. I hear time and time […]

5 Skills Every Small Business Owner Should Master

Any small business owner or marketer must be a jack-of-all-trades. Entrepreneurs have the drive to go for the gold, but they also need to have the expertise to back it up. Here’s a rundown of some of the skills worth investing in: 1. PowerPoint For any marketer, Microsoft PowerPoint is the quintessential program used in […]

11 Rules to Follow When Creating Successful Websites

Considering that the Internet is home to 2.2 billion people who spend their time online, having a successful website is the fundamental part of any business’s success. Consumers find and share information online, and they make buying decisions based on what their friends see and share. The Internet is interactive, and at the center of […]

How Open Sourcing Ideas Can Be Good for Your Business

When I was in college, one of my favorite places to study was deep in the lesser-used stacks of my college library. Just being surrounded by towers of books somehow made me feel smarter. Remembering that environment reminds me that there are no secrets in libraries. I could walk down an aisle and open a […]

Back-to-School Online Spending and Ecommerce Trend [Infographic]

Back to school is an exciting time, not just for kids and their parents, but for the small business owners who will be supplying them with the tools that they need during the back-to-school transition. Current estimations clock a grand total of $72.5 billion to be spent this season alone. Online business owners take note: […]

Amsterdam College Teaches Grad Students About Entrepreneurship

The team from left to right: Lara Hakkert, Marjin van der Linden, Cassey Shapiro, Marieke van der Werf, and Maarten Dan Dunnen I was recently contacted by Cassey Shapiro, a graduate student studying at Vrije University in Amsterdam. She pitched a great article about her school and the unique entrepreneurial focus of a collaboration between […]

Unleashing the YouTube Inside of You

More viewers watched online video than TV in 2012, according to SundaySky. Nearly 200 million viewers watched 456.6 million content videos for an average of 6.3 minutes, while sitting through 105.4 billion ads. Video attracted 56 percent of consumer web traffic, along with 20 percent of mobile phone users and 50 percent of tablet users. […]

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