4 Ideas on How to Drive Traffic to Your New Business Blog

Businesses with a blog on their website get 55% more visitors and 97% more links to their site, as states a report from Website Builder. Statistics like this drive many businesses to launch their own blogs. However, they quickly learn that this alone isn’t enough to make this addition to their marketing strategy profitable. For the blog to bring benefits it has to be promoted. Posting great content is always your number one priority. Once you do that, you’ll need to get creative to drive traffic to a business blog fast.

How to Drive Traffic to a Business Blog: 4 Ideas That Work

1.     Use tools for better ads placement

When boosting your digital marketing strategy and looking for better ways to invest in online ads, Outbrain and Taboola will become your best friends. You can also look for other similar services that will help you promote your content through the leading publishers in your niche.

Advertising with the best will help you to not only get noticed but to establish your authority immediately. That’s why it’s imperative to fill your blog with content first. This way the visitors coming through those ads won’t be disappointed.

It’s also imperative to have your website running perfectly and prepared for a traffic increase. Consider getting some help from an independent hosting guide. This kind of service will help you pick a hosting provider that will not fail you at a critical moment.

2.     Launch an online course

This might sound strange as a strategy to drive traffic to a business blog. However, the popularity of online courses has increased greatly, with this industry predicted to reach $243 billion in value by 2022 (Statista). Now is the high time to tap into this pool of prospective customers by offering some educational course related to your product. You can keep the students’ interest by referring them to your blog.

This strategy requires you to post top-quality content related to the subject on your blog often. This way the people who come to it through this route will get what they are after. You also need to provide more detailed posts than short online lessons to keep them interested. Some of the best platforms to use for your online course today are Coursera and Udemy.

3.     Tap into the referral traffic potential

To drive traffic to a business blog you need to not only look for ways to attract new readers. You also should make use of your current readership and those, who have linked back to your blog posts or otherwise commented them in their own content. Sending them links to your new content related to the same topic might get you some referral traffic. You can also use this as an opportunity for establishing partnerships with other bloggers and influencers.

Finding these people is the most challenging task of all. You can track backlinks and mentions using tools like MoonSearch, MonitorBacklinks, Google Alerts, BuzzBundle, and Mention. You should also monitor comments on your social media accounts and directly under the blog posts and research the most active commenters. Don’t be afraid to be proactive and send out invitations to share your content to those who can help promote your brand and new blog.

4.     Become active on popular industry blogs

You can drive traffic to a business blog by becoming a respected authority through expressing your opinions on other popular blogs and forums. Bear in mind that your comments will have to be detailed, informative, and engaging to encourage people to track you and get more information through your blog.

Never make these comments self-promotional as their main purpose is to make a valuable contribution to the current discussion. When looking for ways to drive traffic to your new blog remember that the most important thing is to have a blog that will provide readers with value and desire to share your content.

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