4 Reasons Why Your Website Needs to be Mobile-Friendly
The use of mobile devices to access the internet has sky-rocketed especially over the last few years, so it will come as no surprise that your business needs to be using mobile-friendly features on its website.
Last year, Google introduced an update to its’ algorithm (the method in which Google decides the position a site appears in rankings for a certain term is decided). It explained that sites which had mobile-friendly uses would rank better than non-optimised websites.
Along with the SEO benefits that having a site optimised for mobile devices can bring your business, it also has many positive effects on your audience and customer base.
We share the importance of ensuring that your website is mobile-friendly on both your business’ SEO and audience:
1. There is more mobile traffic than desktop
In 2015, over 1,900 million people used a mobile device to browse the internet – a mind-blowingly large amount when compared to the 1,700 million using a desktop browser.
This graph demonstrates that not having a well-optimised website lead to your business losing out on more than 2 million people – the chance to make a hefty sum of cash for a small bit of optimisation work that could potentially be outsourced for a minor fee in comparison.
52% of tablet users say that they now prefer to shop on their tablet rather than their PC. Due to a tablet being a form of mobile device, it is important to secure a website design that caters to a number of different screen sizes.
If you’re thinking that a customers’ preferentials don’t impact their spending habits, you’re wrong. Tablet users have been found to spend more than 50% than PC users – a substantial amount that your business can be losing out on!
2. Positive user experience is important
It has been reported that if a user clicks onto your website through a mobile device hoping to make a purchase, there is a 61% chance of them leaving if they grow frustrated and are unable to find what they are looking for.
Customers visiting your e-commerce site are more likely to buy online when the site meets their mobile needs, so a mobile-responsive design is most effective when font and image size, page load time and a limited need for pinching and scrolling is taken into consideration.
Instead, try your best to provide a customer with all of the information that they’d need in one place. A search bar that co-operates with the integral keyboard on a mobile device is a great example for this, along with large buttons that bigger fingers can press with ease.
3. It is beneficial for SEO
User experience is one of 200 factors that complete Googles’ supposed algorithm and means that if a site is easy for a human to navigate, read and complete a purchase through, a business’ website has more value. If a site is poorly optimised for mobile devices, it can cause the customer to leave your site and induce a high bounce rate.
This means that a search engine will not see that your web page is providing people with the correct information for a search term and therefore, will position your business lower when compared with competitors. This can lead to lost customers and in turn, a loss of income.
4. There are more social referrals on mobile devices
Almost 80% of social media time is now being spent on mobile devices and as this figure continues to grow, your business can learn to exploit the benefits that social media can bring to your shareable content.
Let’s say your business has a company blog; you’re producing great content but your site isn’t mobile-friendly and visitors on a mobile site aren’t seeing the best of your articles. You’ve invested money in social media but it’s still not converting. What is the problem?
If you want to take full advantage of social media and the power it has to bring in a new audience, design your site to be responsive on mobile and tablet devices. This means that when your article, page or site is shared, it can be viewed by people across multiple different platforms whilst providing a great user experience.
Optimising your website to become more mobile-friendly can help your business to get a slice of the social media pie whilst helping to convert impressions into purchases.
If your website isn’t optimised for a variety of devices by now, you’re definitely missing a trick!