The Advantage of Using NetSuite for Advertising and Digital Marketing Agencies
As a decision-maker for an advertising brand, you have a unique set of responsibilities. Digital marketing agencies perform a service for other businesses that is incredibly valuable. You help brands increase awareness with their target audiences and build a positive image so that those brands can convert customers and bring in revenue.
However, as you perform these services to support other businesses, you also have your own company to run. This digital marketing agency has internal operations, employees, business technologies, and challenges to contend with. Managing the resources of your company to put the best product out there for your clients and maintaining profitability is a challenge every day.
With the right tool in your pocket, running an advertising brand becomes much easier. NetSuite is one of the most common and highly-rated enterprise resource planning tools out there. If your business is in the marketing sector, then adopting NetSuite as an ERP can elevate your brand to a higher tier in the industry.
Efficient Campaign Planning and Execution
The workflow cycles of a digital marketing brand are very unique. Often, they revolve around planning and executing advertising campaigns for clients. Then, you track the results, report them to the client, and do it all over again with lessons learned from the previous campaign. With an ERP like NetSuite, this process is much more efficient. You can test and analyze the most effective campaigns to determine what areas deserve more investment. Collaboration between departments to plan the campaign will be faster, even if you have remote team members. An ERP provides a one-stop platform for campaign planning, from customer data to media creation to analytics. If you combine the resource planning of NetSuite with the customer analytics of a CRM from Hubspot, then you can write the perfect HubSpot-NetSuite story to maximize your campaign planning for clients.
Tracking Projects
Projects are part of the lifecycle of every company, but even more so for advertising businesses. When your team is working on a marketing initiative, several departments will be involved and the creative process itself must be managed. NetSuite has features that can help you track project progress against the budget allowed for it. You can also analyze which departments, individuals, or groups are performing best for different stages of each project, helping you create more accurate timelines for future initiatives. Businesses hire marketing agencies to get projects done, so working in an ERP can keep your projects on track and everyone on the same page.
Better Client Communication
Communication with clients is crucial for advertising agencies. Your account managers are constantly in contact with other business owners and marketing personnel to understand their brands and craft compelling messages. Then, when deliverables are ready, client feedback is crucial to perfect the message and prepare it for customers. With better tracking analytics, account managers and creatives can have more informed discussions about campaigns and what needs to be changed. Plus, you can communicate results far more effectively with access to better data through NetSuite’s platform.
Invoicing and Financial Projections
You are in the business of making money. Whatever your billing cycle is with clients, it is important to have a consistent invoicing strategy for receiving payments. The billing tools of NetSuite make this task simple. You can monitor costs for deliveries and service subscriptions. You can build revenue schedules to start accurately projecting future earnings. Invoicing clients and tracking revenue that comes in will make tax season less of a headache. More efficient cash flow practices will keep your business on track with its financial objectives.
Incorporating Remote Workers
Remote jobs are very common in the marketing space. Since many deliverables are focused on online platforms, creatives can easily work from home. Account managers, accountants, PR professionals, and other employees at your firm can all do their work remotely with the right infrastructure, which starts with a cloud-based ERP from NetSuite. Rather than worrying about getting everyone into the office, you can look outside of the community for talented individuals who can do their jobs from a distance without missing a beat. With cloud technologies like an ERP from NetSuite, everyone can access the same tools whether they are in the office or across the country.
Let NetSuite Elevate Your Marketing Firm
Business technologies are designed to make your job easier. In 2024, your marketing agency is reliant on Internet tools to provide services for clients that increase brand awareness. Investing in tools that improve operations is critical to accomplishing the company’s objectives, and NetSuite’s ERP is the ideal solution for your goals. Campaign planning, project tracking, communication with clients, billing, and incorporating remote workers will all make your business more successful with the right ERP.
