Matthew Toren

Author Archives: Matthew Toren

Matthew Toren is a serial entrepreneur, mentor, investor and co-founder of YoungEntrepreneur.com. He is co-author, with his brother Adam, of Kidpreneurs.org, BizWarriors.com and Small Business, BIG Vision: Lessons on How to Dominate Your Market from Self-Made Entrepreneurs Who Did it Right (Wiley).

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Quit Wasting Time on SEO

Now hold on… Before you think I’ve lost my mind, notice the title doesn’t say “Don’t do SEO” or “SEO Doesn’t Matter.”  In fact, spending quality time on SEO is anything but a waste of time.  It’s no secret that search engines are the primary source people use to find your site, and it’s also […]

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The Internet Has Changed Everything – Or Has It?

Everywhere you look these days it seems you find blog posts, news articles, tweets, updates, comments, etc., etc. about how business is so different now; about “new media”; and about the “new economy”.  There is also an abundance of information about “communities”, “networks”, and “social networking”, and how entrepreneurs can use these newfangled things to […]

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How to Make Your Facebook Page Work!

Getting visitors to your Facebook page isn’t that hard.  Using basic Social Media techniques, connecting with people – on Facebook as well as Twitter and anywhere else you can – will get people visiting your page.  Once they get there though, the trick is to get them to keep coming back.  Facebook, like all social […]

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The Four C’s of Business Gems

If you’re familiar with the jewelry business at all, you know the four C’s of choosing a diamond are Color, Clarity, Cut, and Carat weight.  When looking at starting a business, there are also four C’s to consider.  They are Company, Customers, Competitors, and Collaborators.  If you evaluate each of these areas properly, you’ll get […]

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