Putting the Consumer at Ease: A Guide to Location-Based Advertising
Location-based advertising allows consumers to come in contact with advertising based on their actual needs and interests, sorting past all those other things they don’t actually care about. It also allows small businesses to dodge uninterested consumers and appeal specifically to their target group. It sounds like a win-win situation for everyone, right? Well, although […]
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5 Things Small Business Owners Should Know About Email Encryption
Many people assume that email is a secure way to share information. It’s password protected, so it shouldn’t be easy to hack, right? Unfortunately, that’s far from true. Email is a common point of entry for spammers who want to harm your business or steal information. If you’re a small business owner, you should be […]
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Follow Back? Why ‘No Follow’ Tags Are On The Rise
Link building is one of the most important parts of SEO, but recently there’s been a rise in the use of the ‘rel=”nofollow”’ tag on websites. What does this mean for brands that invest a lot of time and money into content marketing and SEO? Is link building a strategy of the past? The Rise […]
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How Can Card Payments Benefit Your Small Business?
Many small businesses today are forced to weigh the costs between ways that they can allow their customers to pay for products and services. There is obviously cost involved with allowing customers to pay with credit or debit cards. And, cash is still money. But consumers actually prefer to pay with a credit or debit […]
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Digital Trends For Marketing 2018
Top rated business owners always start their new year resolution by planning their year ahead of time. Once your budget 2018 is set up, you will need to get started with preparing your best strategy for 2018. You have to make selection that can offer you with best conversion rates. To plan your best marketing […]
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Keeping Your Suffering Company Afloat Until You Can Turn Things Around
Starting a company does not guarantee that it will be successful even if you as the founder personally did well in the industry in the past. In fact there are going to be times at every company where you think that things might be falling apart. This could mean losing a large client or being […]
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Five Fundraising Strategies for the Contemporary NGO
The nonprofit sector is being stirred up my new digital tools and dynamic social marketing strategies capable of raising more funds than was possible a decade ago. Social change is no longer limited to nonprofit enterprises. Social entrepreneurs are discovering new ways of thinking about their roles as changemakers. The traditional NGO business model is […]
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How Ecommerce Stores Can Use Retail Analytics to Boost Sales
Ecommerce is completely changing the retail world. Over half of Americans say that they would rather shop online than in a physical store. That’s a huge shift in consumer habits, considering that online shopping was still a novelty for many people only a decade ago. Even though ecommerce retailers continue getting a larger share of […]
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How to DIY a Stunning Visual Brand for All Your Online Platforms (No Photoshop Required)
You can recognize the Nike swoosh on the shoes of your neighbor as he jogs past you. When you need a caffeine boost, you get an espresso shot from the café with the green mermaid and white crown. The apple logo on the back of an iPhone is easily identified. According to developmental molecular biologist […]
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6 Cool strategies you can use right now to increase holiday business sales
We’re edging the holiday season, so it’s the perfect time to talk about how you can boost your businesses’ online presence, especially if you have an e-commerce site. If you’re yet to think about your marketing plan, then you’re already behind the curve. First things first – do you have an e-commerce website? If not, then […]
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