Amsterdam College Teaches Grad Students About Entrepreneurship
The team from left to right: Lara Hakkert, Marjin van der Linden, Cassey Shapiro, Marieke van der Werf, and Maarten Dan Dunnen I was recently contacted by Cassey Shapiro, a graduate student studying at Vrije University in Amsterdam. She pitched a great article about her school and the unique entrepreneurial focus of a collaboration between […]
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Unleashing the YouTube Inside of You
More viewers watched online video than TV in 2012, according to SundaySky. Nearly 200 million viewers watched 456.6 million content videos for an average of 6.3 minutes, while sitting through 105.4 billion ads. Video attracted 56 percent of consumer web traffic, along with 20 percent of mobile phone users and 50 percent of tablet users. […]
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Affordable Social Media for Small Business
You know you need to be on social media, right? It’s been pounded into your head enough. Everywhere you turn there’s a blog post or magazine article on the importance of small businesses having a presence on Facebook, Twitter, and increasingly, Google Plus. And a lot of these articles will tell you that the way […]
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Small Business Hiring: Dos and Don’ts from Someone Who’s Done It
Hiring your first few employees is exhilarating; you’re building a team of people who will help you build your business into an empire (or at least a venture that will enable you to pay your mortgage). But while it’s exciting, hiring people is also exhausting, frustrating and sometimes, even depressing. Before building the initial team […]
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The $100,000 Question: To Get an MBA or Not?
If you were told you could make a median base salary of $120,000, you’d be crazy not to jump at the chance…right? Yet society and the entrepreneurial community are widely questioning the value of graduate degrees in today’s workplace. We hear stories of the Steve Jobs’ and Mark Zuckerberg’s of the world, who became billionaires […]
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Why Brand Ambassadors are Underutilized by Businesses
According to Wommapedia, a leading Internet resource on Word of Mouth Marketing (WOMM), 72 percent of people claim that reviews from family members or friends exert a great deal or fair amount of influence on their purchasing decisions. This is just one of many statistics pointing to the importance of word-of-mouth endorsements from people who […]
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5 Tips for Flawlessly Managing Your Affiliate Marketing Partnership
Maybe you’ve heard it from a parent, significant other, team member, or co-worker: “We need to work on our relationship.” In any partnership, it’s vital that both parties maintain regular communication, respect, and an open mind. But when you’re in a relationship with an affiliate marketer, keeping it healthy is even more crucial to mutual […]
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Five Common Facebook Marketing Pitfalls and How to Avoid Them
The power of Facebook for marketers is undeniable. According to September 2013 data released by the social media giant, Facebook’s total monthly active users now exceed one billion. But while it seems that Facebook should be a natural goldmine for winning new customers and keeping existing ones engaged, still many struggle with how to make […]
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Brand Ambassadorship Success Stories
Following up on my previous blog post, I’d like to share three great brand ambassadorship success stories from companies we can learn from. Each shows the power. Taco Bell: Last year, 15-year-old Illinois high school swim team member Ryan Klarner, posted a plea on Taco Bell’s Facebook page a plea to receive a customized Speedo […]
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How to Build a Successful IT Team
Even if you have some of the best possible computer experts and techs in your company, putting together a team in order to complete a project will go nowhere unless you get the right personnel. After all, a team is no better than its weakest link, so knowing what the weaknesses, as well as the […]
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