Your business is thriving. You’ve managed to stay ahead of the competition. But staying on top requires a strong and consistent connection to your audience (i.e., your current and potential customers). While a blog offers an excellent forum to build this relationship, it seems everyone’s got one––or more. Like stars in the sky, there are […]
Continue readingMany SMB owners are often stumped when it comes to choosing an ecommerce platform that is right for their needs. There are several different options available, depending on the type and size of business, the technical ability of your team and your budget. Do you want to be able to modify every last detail, or […]
Continue readingMedia coverage––online, print, and social––has the potential to launch your start-up or established business from obscurity to buzz-worthy. But without a glitzy PR firm on retainer (yet), how can you garner the attention of journalists? First rule of thumb––journalists typically want to make some sort of difference. Their mission is to tell a unique story […]
Continue readingThis post is the result of my obsession with making everyday tasks fun. There’re hundreds of apps meant to rethink how you handle your chores, and a combination of ADD and compulsiveness means I have way too many installed on my phone. I picked the best of the best to share with you, dear reader, […]
Continue readingMarket forecasting is one of the most important traits in any entrepreneur. Figuring out what the consumer wants before they know it themselves is infinitely important. It’s also really frustrating when someone else hits the spot before you have your chance. We combed through our deep-seeded insecurities to bring you a list of current (last […]
Continue readingAccording to Business Matters magazine, 90% of all online businesses fail; in other words, if you’re starting an online business you’re 9 out of 10 times likely to fail. While the reason(s) for failure of every online business differs, there are often a lot of factors that can be pinpointed as the main reason why […]
Continue readingWhat’s in a name? A lot, actually. When you’re deciding on the word that’ll stick into any potential customer’s head when they first hear about your product. You may be further on your way to choosing the right name for your business by avoiding these eight mistakes: Trying to outsmart a successful large company by […]
Continue readingOwning a small business isn’t easy. There’s always some point where the constant demands, paperwork, and deadlines start to wear you down. With a little bit of creativity and lots of organization, you can keep your business in order—-and save yourself time! These four tips can help you get started. #1: Have a System for […]
Continue readingWithin the last decade, e-commerce has crept its way into our daily lives as the Internet market has boomed. Online stores pop up every day, making it difficult for retailers to distinguish themselves among the masses. How can you make your mark in the e-commerce realm and avoid the common missteps of many entrepreneurs? Here […]
Continue readingIn an increasingly social media-driven world, becoming a master networker is an important key to building both your personal brand and developing the friendships you’ll need to succeed. However, there are a few areas that need more than digital technology to grow your business. Consider these three tips to help you market faster and more […]
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