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Should Your Startup Outsource?
Outsourcing has long been the practice of large companies looking to cut costs and streamline processes. But many small startups have also chosen to outsource some of the key functions of their business in order to manage things more effectively. Many young companies are running lean and mean with few employees wearing many hats. This […]
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Facebook Fan Pages
Facebook has always been touchy about members spamming, but in the past year they’ve really opened up opportunities for businesses and professionals to represent themselves on the site. The best way to make your presence known if you hope to use Facebook for marketing is to create what is called a “Fan Page” in the […]
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11
Why You Should Be Twittering
Last week I engaged in a conversation with a young woman who loftily asserted that Twitter is merely an “ego trip for people who feel the need to let the world know what they are having for breakfast.” It’s a pretty common sentiment among those who have never really used the service. And to be […]
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45 Pros You Should Be Following on Twitter
If you love the Twitter like I love the Twitter, you know that it is much more than just a work diversion or a way to practice your editing skills. Part non-stop news feed, part networking luncheon/happy hour, part social commentary; Twitter is where the pros are hanging out. And you can learn a lot […]
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2
Me 2.0
This week saw the release of the new book by Dan Schawbel entitled Me 2.0; a comprehensive guide for young people (although anyone can benefit from it) as they enter the workforce and plot their careers and entrepreneurial endeavors. Personal branding is a relatively new concept—at least for the masses. But as the economy and […]
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10
Ten Books on Blogging You Must Read This Year
Blogging amounts to a revolution in media and communications. For serious bloggers it is much more than just an online diary or a place to post pictures of our kids. If you’re a serious blogger, and you’ve already gone through all those “Blogging for Beginners” books, here’s a list of ten must-read books for you […]
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9
Ambition
am?bi?tion [am-bish-uh n] –noun An earnest desire for some type of achievement or distinction, as power, honor, fame, or wealth, and the willingness to strive for its attainment. Ambition is at the heart of all true success stories. That’s because success is based on one thing: achievement. Sure there are plenty of people with fame […]
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17
Ten Excellent Freelance Resources
Whether you are a writer, web developer, graphic designer or virtual assistant; there are more and more online opportunities every day for freelancers who want to work from home–either full time or to supplement their existing income. Here is a list of 10 excellent online resources that you can use to start and operate a […]
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10 Dramatic WordPress Themes
Sometimes you want to be austere and professional. And sometimes…well…you want to make a real statement. If your business is based on a product or service that is edgy, outrageous, or even a little bit crazy, then your basic, everyday template is not going to do. Here are ten dramatic WordPress themes that will blaze […]
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Marketing v. Advertising: Know the Difference
One of the biggest challenges of being a small business owner is that you must become an expert on many facets of business even if you lack education and practical experience. Just because you went to school and got an accounting degree doesn’t mean you know much, if anything, about advertising. Yet, in order to […]
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