As most large corporations know very well, customer engagement is one of the keys to building long term customer loyalty and revenue streams. Many companies spent $100 billion on customer engagement efforts several years ago. Today, it’s probably much more than that. However, customer engagement isn’t something that only the largest multinational corporations should worry […]
Continue readingAn increasing number of companies are hiring employees who work from remote locations. These employees might be situated in the same region as the head office, or they could work in another state or even another country. Companies hire these virtual employees for a variety of reasons. One is that workers with the required skills […]
Continue readingFor many people, borrowing lump sums of money happens only infrequently. In fact, it’s sensible to avoid borrowing money except when it’s absolutely necessary. Loans must be paid back, and there is always the factor of interest adding to the amount that must be repaid. Because we don’t apply for and receive loans every day, […]
Continue readingIf you thought marketing the last couple of years was a rollercoaster ride, wait until you see what next year has in store. So many changes are coming, in fact, the standard ways of building customer relationships and advertising goods and services simply won’t work.If you feel a panic coming on, take a deep breath. […]
Continue readingMaking the move to a bigger business space or to move across state lines is a huge step for any business; it means you’re growing and you need more room or a bigger community. But now that you’ve chosen the area and have found a space that fits your needs, are you prepared to make the […]
Continue readingYou run a successful business. You get good results and good engagement on all your social channels. It seems like you’re doing everything right and getting the results you want. Now, what if I told you that you could be doing even better? What if there was a way to reach even more of your […]
Continue readingIn 2017, ecommerce sales growth is expected to grow by 8 to 12%. Those are pretty big numbers for any sector, and it’s no wonder that more and more entrepreneurs are hopping on-board, launching their own businesses and ecommerce websites to cash in on changing consumer behavior. But just launching an ecommerce website won’t guarantee sales […]
Continue readingYou wouldn’t get into your car if you didn’t have auto insurance. You wouldn’t be comfortable owning a house without at least a basic home insurance plan. If you want to protect your business, business insurance is just as important—but there are many types of insurance available, and if you’re not familiar with the terminology […]
Continue readingSo, your basement business moved into an official shared workspace. You hired your first small team, and you’re ready to pitch your big vision to a prominent investor. There’s only one problem – you don’t know where to start. Sure, you’ve given presentations in high school, but now you’ve got more than your grades at stake. […]
Continue readingThinking like a consumer won’t make you rich. If you want to take your success to new heights, you need to think like a marketer. Here are three secrets to start:1. You’ll never get rich selling a productCompanies that start out selling products often change their business model when they realize selling products alone is […]
Continue reading