How To Get Paid Blogging In 2020
Blogging seems like a dream job for many. You spend time writing about something you love, and eventually, you monetize it and live off the income while working for yourself. The issue is that blogging isn’t that simple. Most people who look at blogging to make a living don’t take into account the amount of time it takes to make a viable blog that delivers value through its content. Others look at blogs as a nice thing to do as a past-time but not a real money-making enterprise. Tech Jury mentions that there are over 600 million blogs currently active in 2020. The truth is that you can earn a lot of money blogging today. There are many bloggers already out there doing it, and it doesn’t take the years that some of the early pioneers of the art had to dedicate to get there.
The world is changing, and information is becoming more democratized. People can start working on their own content and ideas to sell to others without having a broker in the middle, taking a cut. Becoming an expert in something doesn’t necessarily mean doing it for years. With the resource of the internet and the collected knowledge of all of humanity, it takes a lot less time to become versed in a skill than it did ten years ago. So how does one get paid to blog in 2020?
Step 1: Use Market Factors to Niche Your Blog
The difference between a hobbyist and a serious entrepreneur is that one goes for passion, and the other goes for practicality. Contently notes that there are several reasons why you should develop a niche for your blog. However, most people look at hobbies and pastimes when they’re trying to determine a niche. These might be fun to work on, and you can keep them around as side projects. However, unless your hobby is already profitable (like trading to stock speculation), chances are it won’t earn you any money.
Instead, it would help if you looked at market factors to help you pinpoint a better niche. The reason most bloggers fail is the same reason most small businesses close – their subject is not profitable. You tend to find many hobby bloggers are new to the world of blogging and don’t know how to leverage their blog to make money just yet. They’ll spend hours on their passion and eventually burn out because they put so much effort into it. For an entrepreneur blog, you’ll need to figure out the market demand, audience budget potential, and the professional leverage the topic offers you.
Scale Your Content Creation
We mentioned burnout, and that’s where most professionals are going to end up when they start following their passion. Content creation is something that bloggers should dedicate a lot of time to. However, you shouldn’t have to work harder, just smarter. Freelancer sites like Fiverr offer you an affordable way to get ideas generated and even fleshed out for a minimal cost. However, putting all your time into content creation is a recipe for disaster. Burnout sets in with new content creators and bloggers because they try to do too much, too fast. A lot of the first ninety days you’ll spend developing your money-making blog will have nothing to do with writing content. You should, instead, see your enterprise blog as a startup and plan it along those lines.
To scale your content creation, you’ll have to leverage five distinct features that may serve to solidify income streams for your blog. These are:
Ø Guest Post
These steps ensure that your blog brings income instead of just being a passion project. These pillars will form the basis of monetizing your blog.
Build Relationships as a Foundation
Relationships don’t come naturally, and you have to spend time working on building them. You’ll need a list of blogs to reach out to (your outreach list) to start with. You can search for a list of the best sites currently accepting guest posts and cross-reference them with the domain authority (DA) scores for those sites. Guest blogging on sites with a DA score of 50+ is an excellent series of sites to start building relationships with.
Once you’ve developed a potential list of fifty to a hundred of these blogs, you can start cold pitching them via emails. LinkedIn is a superb place to get contact information for these blogs if they don’t have a “Write For Us” page. When pitching a guest post to a website, you should ensure that:
Ø The topic isn’t already covered
Ø You have SEO value for your keywords
Ø You’re an expert in the topic and
Ø The audience is interested in what you’re writing about
Nine times out of ten, blogs that deal with guest posts turn down suggestions because they fail to cover these basic tenets. Once you get your first post accepted, you have an established relationship that you can leverage for guest posts in the future.
Why Guest Blogging Is Important
Being an expert that no one knows about won’t get you any visitors. Guest blogging gets your name out there and helps businesses and professionals realize that you’re an expert in your field. It also allows you to build useful backlinks to your website that will raise the domain authority score. Once you establish that you’re an expert and keep providing informative content that brings value to your audience, you will find that many people who read your guest blog follow you back to your own website.
Timeline for Monetization
All blogs should have a strict timeline for monetization if they’re serious about making money. For professional bloggers, these milestones can act as guidelines to what you should expect:
- Days 0-90: High-end consultation (leveraging up to 1000 monthly visitors)
- Days 90-180: Affiliate Marketing (leveraging between 1000 and 2500 visitors per month)
- Days 180-350: Develop your first online course (leveraging 5000 or more monthly visitors)
- Day 350+: Course memberships (10000+ visitors per month)
These milestones should help you get a handle on how to blog profitably in 2020.