Ismail Sirdah Shares How to Have Instagram Success With Your Photography Skills
Hi, I’m Ismail Sirdah, and I’ve got some powerful Instagram tips for you that will help you promote your photography. You see, Instagram is a fickle beast when it comes to promoting yourself and your brand, and doing it in the wrong way can quickly turn off your followers causing them to lose interest.
Fortunately, learning a few simple tricks and strategies will help you to overcome these issues, and allow you to promote your brand without the fear of a backlash for being too “promotional.” Let’s take a look at five tips for being a success with your photography on Instagram.
1. Don’t Ignore Your Hashtag Analytics
A lot of people who get into social media online never check their analytics, not even once. This can lead to frustration when they find that things aren’t going their way, and they don’t know why. If you want to be a success on any social media platform, always check your analytics so that you can see what’s working and what isn’t.
This is especially true on Instagram where you can check your hashtag analytics. This will give you insight into what hashtags are working, and which aren’t. By keeping up with this data, you can keep the hashtags that work, and eliminate and replace those that don’t. Very simple, yet very effective.
2. Use Branded Hashtags
Speaking of hashtags, a neat trick that you can try is using branded hashtags to promote your brand without seeming overly aggressive in your marketing. A branded hashtag is simply a hashtag that is unique to your brand. This allows anyone who sees it to instantly identify that it’s from you. This can help you build a name for yourself, and get more eyes on your photography.
3. Don’t Neglect Your Profile
As a photographer, you may feel that your work can stand on its own and that it’s the star of the show, but even so, you need to take the time to create a good profile. If you have multiple social media accounts, such as Twitter and Facebook, make sure you choose a name that matches up with those so that you can be consistent across all platforms.
Other profile tricks that will improve visibility is altering the URL, putting keywords in your bio, and tracking your traffic with Bitly. Also, make sure that you’re using a call to action in your profile as well. If you’re going to promote your brand, you need to tell viewers what they need to do in order to hire you, purchase your photos, etc. Not having a CTA is a surefire way to fail on any platform.
4. Have a Post Schedule
It has been shown time and time again that when people post content to social media platforms the ones that follow a regular schedule rather than just posting randomly get more engagement from their followers. This means that if don’t have a posting scheduled for Instagram, you’re shooting yourself in the foot.
The good news is that there are programs and apps out there that can help make this easy for you, like Planoly. In fact, you could just open WordPad and write down a posting schedule yourself if you want, it isn’t all that complicated. The point is, just do it. It will mean less work, more engagement, and if you’re looking to make money, more revenue.
No matter how good you are at promoting your photography on Instagram, there is only so much you can do on your own. This is where cross-promotion comes in. By hooking up with other Instagramers who are about on the same level as you, you can promote one another and gain followers that may not have ever known about your work.
A similar tactic is the use of paid promotions. This is when you pay a more popular Instagramer to give you a shout out so that you can gain access to their larger audience. Just remember that the larger their audience, the more you’ll be expected to pay in most cases.
Instagram Success Starts with You
Being successful as a photographer on Instagram never happens by accident. People don’t just lucky their way into getting tons of followers and making lots of money off of their work. It requires strategy and planning. Follow the tips I just gave you for a good start, and you’ll soon find your followers increasing, as well as an increasing interest in your photography.
I’m Ismail Sirdah, and I hope you found these tips useful