Iubenda on Internet Cookies and Data Protection Laws
Iubenda is a leading service provider of software solutions and direct assistance for online legal compliance.
It was founded in 2011 and now it already boasts 20,000 clients in more than 100 countries thanks to its extremely high-quality services. Its mission is that of driving a revolution in generating, managing and
fruiting legal contents on the web.
For the average internet user not well versed in how the internet actually works, “cookies” represent the mythical, hard to understand computer jargon only grasped by those tech wizards that make the internet what it is.
At the same time, the general public has grown increasingly aware of the potential dangers associated with collection of their data through their browsing history.
This growing distrust has led to stricter data protection laws that are being implemented throughout the world, with the European Union taking the lead.
In this short article, we will quickly look at what internet cookies are, how they can potentially be used by websites, advertising agencies, and website administrators, and finally look at why website owners need to find ways to comply with increasingly harsh data protection laws.
What are Internet Cookies?
Let´s begin with a basic definition. Internet cookies are nothing more than small files that hold a small amount of data and information specific to a certain website and the client using or visiting that site. Either the web server or the individual client computer can secure access to the data on these files.
Third Party Uses of Internet Cookies
Due to the valid concern of safety, privacy, and confidentiality on the internet, many internet users might see cause for worry when a certain website sends a pop up ad for a consumer item you had just recently been researching on Amazon.com. How did they know your search history?
In some cases, commercial websites include embedded advertising material that comes from a third party site. This allows advertisers to read the cookies stemming from your search history (especially related to online shopping), get to know your browsing history, and potentially gain a competitive edge through sending you ads that might be of specific interest to you.
Many people and online privacy advocacy groups consider these 'tracking cookies' to be an obvious case of privacy invasion and a breach of confidentiality because advertisers create detailed profiles of users (that they then share across the internet) based on their browsing history without garnering consent from the individual.
The Need to Comply with Data Protection Laws