Iubenda on Internet Cookies and Data Protection Laws

Iubenda is a leading service provider of software solutions and direct assistance for online legal compliance. 

It was founded in 2011 and now it already boasts 20,000 clients in more than 100 countries thanks to its extremely high-quality services. Its mission is that of driving a revolution in generating, managing and
fruiting legal contents on the web.

Recently, several popular websites that are visited by millions of people every day have incorporated a pop up banner on the home page of their website advising users that they use cookies on their website.

 For the average internet user not well versed in how the internet actually works, “cookies” represent the mythical, hard to understand computer jargon only grasped by those tech wizards that make the internet what it is.

At the same time, the general public has grown increasingly aware of the potential dangers associated with collection of their data through their browsing history.

This growing distrust has led to stricter data protection laws that are being implemented throughout the world, with the European Union taking the lead.

In this short article, we will quickly look at what internet cookies are, how they can potentially be used by websites, advertising agencies, and website administrators, and finally look at why website owners need to find ways to comply with increasingly harsh data protection laws.

What are Internet Cookies?

Let´s begin with a basic definition. Internet cookies are nothing more than small files that hold a small amount of data and information specific to a certain website and the client using or visiting that site. Either the web server or the individual client computer can secure access to the data on these files.

Though the average computer isn´t aware, anyone can enable or disable these data gathering files and can also delete or clear the files that have been gathered onto your computer thus far. The vast majority of websites, then, simply use cookies as a more efficient and practical way to carry and move information from one session on a website to another.

Third Party Uses of Internet Cookies

Due to the valid concern of safety, privacy, and confidentiality on the internet, many internet users might see cause for worry when a certain website sends a pop up ad for a consumer item you had just recently been researching on Amazon.com. How did they know your search history?

In some cases, commercial websites include embedded advertising material that comes from a third party site. This allows advertisers to read the cookies stemming from your search history (especially related to online shopping), get to know your browsing history, and potentially gain a competitive edge through sending you ads that might be of specific interest to you.

Many people and online privacy advocacy groups consider these 'tracking cookies' to be an obvious case of privacy invasion and a breach of confidentiality because advertisers create detailed profiles of users (that they then share across the internet) based on their browsing history without garnering consent from the individual.

The Need to Comply with Data Protection Laws

Because of growing public concern over the use of cookies, especially tracking cookies, as an infringement on their privacy rights, several governments, and even international law have begun to create legislation that regulates data protection regulation. Last year, the European Union passed the General Data Protection Regulation (GDPR), which specifically regulates the use of cookies. Other countries are quickly following suit.

Despite the growing severity of data protection laws that require online companies, websites and businesses to follow online legal compliance related to use of cookies and other issues, thousands of websites still have not implemented any sort of specific cookie policy that conforms to these laws. Eventually, this non-compliance could lead to large fines and could potentially even lead to a closure of a website.

If you run a website but don´t have the knowledge to implement cookie policies that conform to national and international regulation, Iubenda is one company that can help you generate a holistic privacy policy that conforms to the legal requirements in your region. With over 20,000 clients in more than 100 countries, Iubenda understands the different legal restrictions around the world and can personally craft a privacy policy that will make sure that your website is in full compliance with national and international legislation.


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