Anyone starting up a small business will have repeatedly heard that networking is a key ingredient to the company’s success. Whether you’re the director of a new gas generator rental service for large corporations to hire, or the director of a new marketing agency that specializes in retail, all startups can build a reputation and […]
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Those of us who work primarily online can sometimes develop a kind of tunnel vision. When we think “retail,” we’re actually thinking about e-commerce. When we think “publicity,” we’re automatically thinking about guest blogging, link building, and SEO. And when we think “advertising”… well, we don’t like to think about that do we? But, as […]
Continue readingThe number of tools to help you in your content marketing efforts are getting well past the point of useful and starting to move into intimidating. Content marketing is as much about staying organized as it is actually producing the content, so these tools are undoubtedly necessary. What’s not necessary is paying an absorbent amount […]
Continue readingIsn’t it annoying when you often hear people say ‘I am a little bit of a perfectionist, really’ (usually accompanied by a smug, self-satisfied, self-congratulatory, knowing, conspiratorial smile) as if it’s a declaration of some kind of key to a super-human power that they hold. Every time I hear this I want to comment something […]
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French mathematician Blaise Pascal once said that the greatness of humankind could be found within the power of thought, and the respected American author Ralph Waldo Emerson asserted that every action is preceded by thought. These days, both Pascal and Emerson are historically regarded as two very influential thought leaders whose reputations were preceded by […]
Continue readingAdd Media If you use software such as Google Analytics to keep track of traffic on your website, you have a good idea of how many site visitors you receive each day, and how long they stay on your website. Chances are, you also have a good idea of the percentage of visitors that actually […]
Continue readingIt goes without saying that the best-designed offices will be the most productive, and companies have long strived to create working spaces that maximize output through employee collaboration. It has become increasingly popular for organisations to do away with traditional set-ups – where offices are private, closed off domains – instead favoring an open-plan design, […]
Continue readingWith little exception, every sector of the American economy is finally feeling the effects of the slow but steady rise out of the hole “the Great Recession” left us in. Of course, “slow but steady” can feel more like “frighteningly unpredictable” when you’re an entrepreneur struggling to get a startup off the ground or a […]
Continue readingIf you are a small-business owner or are responsible for the day-to-day operations of a small business, you know that it’s not a matter of if, but when you’ll suffer a loss due to robbery, burglary or internal theft. Once you face this reality, you have a choice: You can be proactive, or you can be reactive. Shutting […]
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Millions of people worldwide go about their daily 9-5’s while daydreaming about a change in career. The good news is, in today’s career landscape there is almost limitless opportunities for those who want to go out and grab one of those opportunities. The bad news is, and always has been, the excuses people make and […]
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