Author Archives: Justin P Lambert
Justin P Lambert is a blogger and writer specializing in topics like marketing, social media, inbound marketing, content marketing, and small business growth strategies.
Author Archives: Justin P Lambert
Justin P Lambert is a blogger and writer specializing in topics like marketing, social media, inbound marketing, content marketing, and small business growth strategies.
Marketing a small business can take innumerable forms, and doing it successfully requires a fair amount of skill in many different disciplines. The successful marketer needs to be both analytical and creative, eager to duplicate success and willing to experiment. And, above all, the successful small business marketer needs to focus on ROI in all […]
Continue readingEvery small business faces the challenge of finding the right talent to fill a position and getting that individual up-to-speed and productive within a reasonable amount of time. Suffering with a low retention rate only compounds that challenge. If your company’s retention rate is low, it could mean there is an underlying problem in one […]
Continue readingWhile there’s no doubt that running and selling a business are two completely different animals, there’s enough in common between the two – if you’re doing it right, that is – that entrepreneurs and business owners can confidently, quickly, and profitably sell their businesses with the right knowledge and preparation. The following list includes three […]
Continue readingSelling a business is never an easy proposition. The basic best practices involved in doing so successfully are fairly simple to understand and carry out, but that’s not the same thing as being easy. In fact, successfully selling a business can require as much or more work as running the business. But, in some cases, […]
Continue readingThis is Part 3 of 3 in this blog post series about Selling Your Business in 2016. You can find Part 1 here and Part 2 here! In the previous two posts in this three-part series, we discussed the importance of early and thorough preparation, and the need to start with a realistic understanding of […]
Continue readingThis is Part 2 of 3 in this blog post series about Selling Your Business in 2016. You can find Part 1 here! While selling a business can be one of the biggest steps you ever take, it doesn’t need to be stressful or overly complicated. In fact, by following the steps outlined below, it […]
Continue readingThis is Part 1 of 3 in this blog post series about Selling Your Business in 2016. Stay tuned for part 2 and 3! All indicators point to 2016 being a banner year for selling your business. 2014 and 2015 have seen accelerated M&A activity across the board in comparison to earlier recession years, while interest […]
Continue readingThose of us who work primarily online can sometimes develop a kind of tunnel vision. When we think “retail,” we’re actually thinking about e-commerce. When we think “publicity,” we’re automatically thinking about guest blogging, link building, and SEO. And when we think “advertising”… well, we don’t like to think about that do we? But, as […]
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