3 Ways to Sell Your Business Like You Ran It
While there’s no doubt that running and selling a business are two completely different animals, there’s enough in common between the two – if you’re doing it right, that is – that entrepreneurs and business owners can confidently, quickly, and profitably sell their businesses with the right knowledge and preparation.
The following list includes three common personality traits or habits of successful business owners and how they can apply to negotiating a profitable business sale.
1. They’re organized and detail-oriented.
A successful business owner needs to be thoroughly organized and able to focus on minute details if they’re going to effectively maintain and grow their business.
Likewise, a successful business seller needs to exhibit the same attention to detail, especially in the way they maintain and present financial records, legal records, and employment records in preparation for prospective buyers to review them.
The company’s financial and legal records – including employment contracts, real estate leases, vendor contracts, and any other obligations the company has – is one of the key means by which a prospective buyer learns about your business and makes an informed decision to move forward.
If the records are messy, disorganized, or out-of-date, it can create a negative impression that could overshadow an otherwise profitable business the buyer should be interested in owning. On the other hand, clean and organized records reflect well on the business and the owner himself.
2. They surround themselves with top talent.
All great business leaders are known for their ability to identify the areas where they personally lack knowledge or experience and to locate the right people to join their team and fill those gaps.
When it’s time to put a business up for sale, there are likely a number of aspects of the process in which the owner is not knowledgeable or experienced. A smart seller will apply the same recruiting strategy to this business problem and build a team of advisors who can improve the likelihood of a smooth and successful transaction.
This team will generally include some or all of the following members:
- An attorney specializing in business sales
- An accountant specializing in business sale transactions
- A business broker familiar with the local and regional sales climate
- A commercial real estate agent with experience in the industry
With these advisors assisting, the owner is in an excellent position to appropriately value the business, list the business for sale, identify optimal buyers and negotiate a profitable sale.
3. They understand the importance of image and perception.
In many ways, how a business presents itself and how its customers, suppliers, and public perceive it can have a direct and tangible impact on its quantifiable value and ability to grow.
When that same business is up for sale, the importance of image and perception is even more important. Despite it’s being illogical, human beings will always jump to conclusions and make assumptions based on first impressions. If, the first time they visit the location, they’re immediately struck with how messy and run down it appears, no review of financial records will be able to erase that negative first impression from their minds.
Likewise, if they search for information about the business online and find dozens of negative customer reviews that have not been resolved or responded to, or they find few if any positive reviews to balance them out, they’re going to assume that business is failing, regardless of what the paperwork says.
By focusing time and energy on maintaining and improving the company’s image, especially in preparation for a sale, a smart business owner can put the company’s best foot forward in the eyes of prospective buyers.
All three of these traits help a business owner build and run a successful business. Interestingly, they also help that same business owner sell their business quickly and profitably too.