The idea of paid endorsements isn’t new, but the concept of connecting everyday people with companies seeking social media endorsement is a new twist. If you thought sponsored tweets were just for the Kardashians… think again. The founders of Blast Buzz (or Blast for short) are trying to reengineer the way everyday people and businesses […]
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When I talk to small business owners about the benefits of blogging, I’m quite often met with resistance. Faced with mounting responsibilities on the operational end, finding the time to keep up with a blog can be regarded as a thorn in one’s side––just another mundane task that either the owner doesn’t have time for. […]
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It seems like shock-value cooking shows are all the rage these days but what one group found truly appalling was the lack of technology in the food service industry. Take a tour of your local chain or independent food service store and you’re likely to see old printers stored in flour dusted kitchens, time card […]
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If you own a small business you should be blogging. No excuses. It makes sense for every industry. You do have time. I can overcome any excuse you send my way. If you could offer your customers useful and helpful information and expertise about your industry, wouldn’t you? Blogging is just the tool you need to […]
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Becoming an entrepreneur wasn’t part of the original plan for Naina Singla, yet like so many great journeys, an unexpected twist in life led her to become an entrepreneur, fashion stylist and the editor of NainaSingla.com. I was able to sit down recently and talk with Naina about the transition into entrepreneurship and her business, […]
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As your business grows odds are good you’re going to need a PR plan either with an in-house devoted staff member or for most entrepreneur’s an outside agency. PR is an important way to garner more attention and visibility for you that goes outside the traditional marketing routes and instead focuses on editorial content, media […]
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While it may seem like it’s only something being done by expensive laboratories the truth is that 3D printing will soon be the in-house standard that television is today. There was a time not so long ago when computers took up entire rooms and had to be manned by a staff of computer scientists just […]
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Keep in mind that more start up businesses fail than succeed, but those who follow this advice are more prepared to ward off unnecessary blunders than wind up in bankruptcy. Mistakes are inevitable, but the best defense is learning from other’s failed efforts and when wrong, promptly fix the problem and trudge forward. Check out […]
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There are a variety of freelance platforms available in the marketplace that can help connect entrepreneurs and small business owners with vetted and reviewed freelance talent. But newcomer MyCrowd saw ways that the freelance marketplace could be doing things better – and the response they’re getting supports that they’re onto something. I sat down […]
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Current Marketing strategies consist of content marketing, social media marketing, and the like, but here’s a marketing tactic you might not have thought of. Write a book! Don’t consider yourself a writer? Don’t let that discourage you. You don’t have to have a degree in journalism or even a blog with hundreds of posts to […]
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