It’s tough out there in the blogging world. You can spend hours on a post, tweaking and refining it to your satisfaction, only to discover there are six other posts that essentially say the same thing. Don’t become discouraged. In order to swim in a sea of voices, you’ve simply got to make your voice […]
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Writing isn’t easy. It’s a skill that requires equal parts creativity and education. It’s a craft and an art. And it’s very easy to make mistakes. Yes, you can start a sentence with and. Luckily, as a blogger you have more leeway than a novelist, or even a magazine writer. But you still have to […]
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Coming up with a great name for your business should never be taken lightly. You want something that grabs people’s attention, is easy to remember, has long-lasting appeal, and reinforces your burgeoning brand. This is trickier even than it sounds. What’s more, when you’re trying to think of a name, you’re just starting out and […]
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[threecol_one] [/threecol_one] [threecol_two_last] Could you tell us a little bit about your own history and background? How did you get started in your current business venture Sammy Davis Vintage? I hail from a magazine journalism background. After a few years working as an assistant editor with Esquire.com, I set out on my own to cultivate […]
Continue readingAs more entrepreneurs turn to the Internet in hopes of finding an audience, niche markets have risen in popularity and marketing power. Niche markets focus on specific consumers and goals rather than try to appeal to a massive audience. While niche markets are based on unique perspectives and passions, thorough research and effective strategies are […]
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Domain names are the best investment you or your company can make right now. This may come as a surprise to some, but these pieces of online real estate are little gold nuggets that can be turned into storehouses of wealth. The timing is perfect, and the deals are out there for the taking. I […]
Continue readingThe first cavewoman (or caveman) to open her mouth and utter an intelligible word changed the game for the local tribe. After some time, humans gained the power of language, and eventually, figured out how to write things down. Suddenly information could be transmitted and retained. The game had grown larger and more complex. Somebody […]
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Heads up. Describe your business in under a minute. Was it convincing? Now shorten it to 30 seconds. Still effective? How about one sentence that sums up what sets you apart from your competition? Not so easy, is it? Though you may feel that it’s impossible to capture the essence of your complicated business in […]
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For small businesses and international corporations alike, social media platforms have become an essential part of marketing strategies. It’s relatively inexpensive, and a great way to reach out to new customers, and give existing customers a platform to discuss your business. But it’s not easy. Millions of users are posting information on a daily basis, […]
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If you build it, they will come. Well, that may work for Kevin Costner and a bunch of baseball-playing ghosts, but it doesn’t really work in today’s competitive world of websites and blogs. You can build a great website, or start and maintain a great blog, and get traffic from word of mouth alone. But […]
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