It still shocks me to see the amount of resources wasted in offices and workplaces. Not only is it bad for the health of the planet, but it’s also bad for the health of your balance sheet. The average office employee wastes around 1 lb of paper every year, and recycling paper uses 70% less […]
Continue readingRunning a social media contest can be deceivingly easy. What could go wrong? The unfortunate truth is that if you fail to get it right the first time, you not only fail to maximize the contest you’re running, you can also hurt your online reputation and alienate your audience for good. This is, of course, […]
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As any entrepreneur knows, running a successful business takes time, effort, and commitment. Without these three factors in play, many business owners can be shown the door to failure. According to the Small Business Administration (SBA), more than half of all small businesses close their doors in the first five years, while two-thirds are out […]
Continue readingIt all seems to start with the innocuous sneeze. “It’s just allergies,” your employee says. Soon, he’s complaining about a sore throat. Within a few days, the whole office has become afflicted by these so-called “allergies,” and your department’s productivity has hit a new low. Here’s how you can spot the signs of an impending […]
Continue readingEvery entrepreneur or marketing department working on DEM (Direct Email Marketing) campaigns has to face the truth: email marketing’s nature has drastically changed since the rise of smartphones. In fact, both smartphones and tablets have dramatically changed the way we read, understand, and react to the many emails received every day. First of all, the […]
Continue readingMost businesspeople will know that the easiest way to increase profits in business is to cut your outgoings, which involves looking very closely at these outgoings in your record of accounts and working out what can be cut and where. But what are the sorts of things that businesses should be looking to cut down […]
Continue readingThe most important thing to understand about inbound marketing is that you need to create content that will engage the reader. This comes down to the various channels such as blogs, interactive websites, videos and podcasts, which you may use to talk about your brand when presenting it to the market. The advantage of using […]
Continue readingIf you’re familiar with affiliate marketing, then you’re probably familiar with ClickBank. ClickBank is one of the largest online marketplaces in the world where downloadable digital products are available. You can purchase any digital products, such as software and eBooks, easily on the website, although many people use the website either to publish information products […]
Continue readingSending a survey to your email list is a cost-effective method of getting valuable data for your business research. Low costs and usually targeted audiences are the advantages of using this survey method. However, surveys have to be carefully constructed to avoid typical setbacks that tend to derail many email survey campaigns. Below you will […]
Continue readingThe delicate balance between work and family can define a successful entrepreneur. Many entrepreneurs find their businesses require such major time and energy commitments that family life takes a backseat. The natural instincts to compete, direct, and analyze the details of business take over to the exclusion of any leisure time. You deserve to enjoy […]
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