It happens in every industry and to almost every brand, large or small. At some point, someone will not like what you are doing, and if they’re internet-savvy, they may rant enough online to be heard by the masses. Don’t take the guilty approach and ignore it; instead, address the negative in a manner that […]
Continue readingThe World Wide Web has made it easier than ever to reach a global audience. In theory there’s nothing to stop anyone with an Internet connection from accessing your blog, whether they’re on the move in Boston or sitting behind a screen in Bangalore. In reality, however, it’s going to take a little more […]
Continue readingFeeling overwhelmed is extremely unpleasant, but when you think about it as a business owner, it is not necessarily that bad of a thing! Being busy means that you are either doing something very right or you are doing something very wrong. Taking a step back to decide which of these two may be the […]
Continue readingIn all aspects of our lives, sometimes the best lessons are learned the hard way. As a business owner, making a decision that maybe in the end wasn’t the best choice can end up costing customers, money and in some cases, the business itself. What is important is to view any failure as a positive […]
Continue readingWhen I started Molding Box, I was in my early 20s and was not yet jaded by the effects of long-term business. I wanted to create an environment that made me feel happy and allowed me to laugh. Face it: if you can’t laugh at least once during the day, then you will die very […]
Continue readingBlogging can be a tricky monster to face. The relative creativity that is required of the blogger as well as the fact that the posts need to be well written can be a daunting task to most business owners. Focus on what you do best and work to continue and improve the blog as you […]
Continue readingBeing your own boss certainly has the ingrained perk of being able to do what you want, when you want, as you see best suited to benefit your company. This certainly is an attractive quality that would appeal to any professional, but undeniably, being an entrepreneur can be a double-edged sword. Just because you want […]
Continue readingMore people than ever are using the internet to find businesses, retrieve information, and research a business’ credibility. Being invisible in a web search is a huge weakness. With a little work, any business can boost its internet presence. Here are 5 surefire ways to get your company found in web searches and boost your […]
Continue readingSocial media is the introverted public relations or marketing professional’s fantasy come to life. Being a person with a more quiet or naturally shy personality is not a bad thing in the world of marketing. Don’t attempt to utilize the same techniques more extroverted professionals typically choose to boost the sales of their product or […]
Continue readingIf you’ve run out of friends and family and there are no crowds beating a path to your company’s door, it may be time to explore other, less traditional fundraising options. Some of these lead to surprising levels of success. For example, one request on kickstarter.com asks for funding for a film, The End of […]
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