A friend of mine was looking at online guitar lessons for her husband’s birthday. Janine is a serious geek with a career in computers that involves over a decade and budgets in the millions. She is also a serious shopper, having learned hand-in-hand with her mother as they ran from store to store. She told […]
Continue readingAn interview with Chandra Clarke, founder of Scribendi, an editing company that recently started a plug-in editing program on WordPress. It’s not just what you have to say but how you say it that matters. Even in this age of fast communication, incorrect grammar or typos still damage your credibility. Husband and wife team Chandra […]
Continue readingWhen life happens, entrepreneurs don’t have the option to call in sick or ask for some time off. Whether you’re sick, have suffered a business setback, or just having a really bad day, an entrepreneur can’t usually just walk away for a period of time without damaging their business. But just because you’re self-employed doesn’t […]
Continue readingMost of us have two, three, or more email accounts these days: one for personal use, one for work, and another intended to field the flood of inevitable spam we just know is going to inundate our inboxes the moment we relinquish the address. The goal of a successful email marketing campaign is to never […]
Continue readingUnless you’ve got an IT professional on hand at all times, small business owners more frequently than not have to awkwardly don the hat of a web expert to keep their websites up and running. Even when the biggest publically traded companies have a fulltime staff of the top information technology professionals on hand, the […]
Continue readingJust as Google revolutionized searching the web when it launched in 1997, the beginning of 2012 marked a completely new way of searching the web. Known as Google+, we are now equipped with even more highly specialized and individual Google results for any bizarre word, phrase or question we search via Google. As a Google […]
Continue readingFacebook advertising is one of the most powerful marketing tools many small business now have available right at their fingertips. The geniuses at Facebook have made advertising as simple or as complicated as you’d possibly like it to be depending on your preferences. Any business can throw up an ad on Facebook; they’ve really made […]
Continue readingBetween the apps available through the Apple Store or the Android platform there is an app for just about everything. Creating a great app streamlines consumers to your business but you’ll need to be creative and put your customers first before your primary intention of marketing your brand. No one wants that spammy feel. Customers […]
Continue readingBeating your competition is the essence of good marketing and equates the success of one business over another. Beating out the competition doesn’t necessarily mean offering a lower price than the other guys; it can mean a wide variety of different things that will set your company apart from the rest. You will likely find […]
Continue readingPeople hate change. Whether it’s your kid sister rebelling against her new curfew or your hipster friend refusing to buy suits for his new corporate job, few people find comfort in the new and unknown. The marketplace is no different – since it’s made up of people, it’s just as resistant to the unproven as […]
Continue reading