Rumor has it that social media will overtake conventional marketing within the decade. Think about it. When deciding where to take a date for a nice dinner or using a new accountant, are you more likely to take the word of a paid advertisement or the word of your unbiased friend? If you say paid […]
Continue readingFacebook may be a daunting concept for many businesses looking to venture into social media marketing, but in complete honesty it is virtually mandatory these days. Everyone from your eleven-year-old niece, your lawyer, all the way to your grandma has a Facebook account these days! A business presence is more important than ever, but simply […]
Continue readingThese days having a great website is pretty much essential for any type of business to succeed. Even companies without any apparent need for a webpage a few years ago, now run the risk of falling the way of the dinosaurs without one. I mean really, when was the last time you saw a phone […]
Continue readingUsing SEO is something you must do if you ever hope to be on the top of the search engine rankings for your industry. However, SEO is about more than keyword optimization and on page tactics. You have to think about off-page efforts as well. One way to accomplish this is through backlinking. Backlinks are […]
Continue readingHave an uncanny ability to spice any conversation with your storytelling skills or a sparkling power to bust out an A paper for a 400 level college course in 3 seconds flat? Well, copywriting may not necessarily be for you. Writing copy means the writer must follow directions – then ignore them as needed, all […]
Continue readingThis is a sponsored post. All opinions are 100% my own. As online entrepreneurs, it might seem as though you wouldn’t have much need for printed materials. Depending on your industry though, finding a good printer can become necessary more often than you might guess. For example, most everyone can benefit from networking and attending […]
Continue readingThis is a sponsored post. All opinions are 100% my own. Our relationship with RevResponse goes back to 2008, when we posted a review of their B2B Publisher Network. We like these guys, and we’re always interested in what they’re up to. So when we heard about a new product they’re rolling out that’s a […]
Continue readingYou’ve read about the importance of having a strong email list, so you’ve worked hard to build up a big list, and you’re ready to start marketing to them. It’s wonderful if you can get your emails out to a broad audience, but there’s more to effective email marketing than just having a lot of […]
Continue readingJust because consumers buy something, doesn’t mean that they are not profiting from their purchases. For example, someone who is considering buying an iPad looks at the benefits the iPad has to offer (wireless internet, gaming, easy to use interface, etc.) and decides that he or she would spend up to $800 for such a […]
Continue readingIt sounds like a match made in heaven. Entrepreneurs with good ideas but limited capital and experience meet an accelerator/incubator filled with low-cost space and startup services along with knowledgeable experts to mentor them through. Entrepreneurs get support and a community builds a stronger business environment and more jobs. It can work that way, but […]
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