“What do you do?” It’s a simple enough question, and for many, the answer is simple and easy. If you work at a job, for example, it’s easy enough to say, “I’m an HR manager for Sears,” or “I’m a cashier at the Piggly Wiggly.” Even for some entrepreneurs the answer can be short and […]
Continue readingThere’s no denying that the Internet, including Social Media, has significantly changed the way people do business. The attitudes of customers as a whole have shifted, and the power is moving into the hands of those customers more and more every day. While some of the changes brought about by the move to online communications […]
Continue readingGetting new business is a constant struggle for many small companies. A lot of companies market aggressively and spend a lot of money to increase brand awareness and reel new customers in. Marketing is certainly important, but when you’re an entrepreneur on a tight budget, it’s also important to make sure you’re getting the best […]
Continue readingMake no mistake. Copywriting is the glue that holds an AdWords campaign together. You can have the right keywords, place the right bids, and even have great products and services, but if you don’t have powerful copy, your campaign stands little chance of being successful. When it comes to writing AdWords copy, there are 2 […]
Continue readingWe’ve all heard the cliché, “A picture is worth a thousand words.” While it’s an overused phrase, the reason it’s used so much is that it’s absolutely true. Pictures communicate to us better than words alone can. They elicit feelings and emotion; they can explain complex concepts at a glance; and they can make an […]
Continue readingImagine going into your local electronics store, Joe’s Electronics, to look at a new flat-screen TV. You check out the various models, talk with a sales person, and decide to think it over. You’ve heard Best Buy has some good deals, and maybe you’ll head over there tomorrow to see what they’ve got. As you […]
Continue readingFinding a profitable niche is the best way to make money online without working in a highly competitive market. For those who want to make money without competing with the “big dogs” then learning how to find profitable niches is a lesson that shouldn’t be missed. Learning how to find profitable niches becomes something that […]
Continue readingWhether it was yesterday or fifteen years ago, at some point, you’ve felt – perhaps many times – that spark of inspiration and the rush that goes with it: The feeling in your gut that you’re onto something big, and nothing can stop you. No one ever said starting and running a business was easy […]
Continue readingIt seems like for the past couple of years you can’t look at any list of the day’s news headlines without finding at least one story about the down economy, jobless rates, and all the challenges that go along with them. And while the media is notoriously negative and loves to over-dramatize things, there’s no […]
Continue readingWe talk a lot about business plans. What should they include? Should they be 50 pages or just 1 page? Should you pay someone to create it, use a template, or do it yourself? One thing you don’t see as much discussion about is what you need to do before creating a business plan. Unfortunately […]
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