When people first step into the internet marketing business, they’re all too often confronted with a decision seen both immediate and essential. That decision, of course, is whether to focus on link building or content marketing to move their website up the search engine rankings and attract more customers. Content Marketing and Link building are […]
Continue readingThere has to be about a bazillion blog themes out there, ranging from free to several hundred dollars. So how do you choose the one that will work best for your blog? You could hire a designer to create a custom theme just for you, which can be pretty pricy, but a better solution for […]
Continue readingIf you’ve been thinking about starting a business, 2012 is a great year to make it happen. And if you’re already in business for yourself, you can make 2012 the year you take it to the next level. You might think that the economy being in the dumps will be an obstacle and make starting […]
Continue reading“Hi Sir, we have looked at your website and want to know if you are interested in buying our $200 monthly SEO package.” I maintain websites for clients of mine and have received this call at least 20 times within the past 6 months. Needless, to say, these “SEO providers” have not gotten a single […]
Continue readingWhy do most entrepreneurs fail? Businesses fail everyday for a variety of reasons. They may have run out of money, may have underestimated the competition, may have not known how to operate efficiently, or may have had trouble keeping track of their accounting information. Most of these problems can be avoided if an entrepreneur does […]
Continue reading“Sign up now to get your FREE money making success kit!” You’ll see less and less of these headlines on squeeze pages which attempt to gather emails through hype-like offers. Gone are the days of content-less squeeze pages, whose only options upon entering the landing page are the “sign up” and back button. If you […]
Continue readingHow often should you post new content to your blog? Is there any such thing as posting too often? The blogging experts have varying opinions about what a blog’s posting frequency should be. A lot of it depends on the type of blog you have, the audience of your blog, and the actual content you’re […]
Continue readingIf you’ve been anywhere recently – online or in the real world – you’ve seen them around. They look kind of weird, and if you don’t know what they’re for, they make no sense. They are Quick Response (QR) Codes, and they’re quickly becoming a mainstay of marketers everywhere. If you have a business and […]
Continue readingHave you ever been put off by a salesman who was too pushy, too animated, too boring, or too much of anything? What if that salesperson mirrored your own personality? Wouldn’t you be much more at ease with him and much more receptive to his messages? That is the goal of adaptive selling, in which […]
Continue readingBy Ellen Arndt For the last five years, I’ve personally written and delivered over a thousand business plans, which means a thousand marketing strategies, a thousand competitive and market analyses, and a thousand executive summaries. It goes without saying that I know business plans better than most; in fact, I could easily write one in […]
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