We’re often asked where we see trends emerging and especially at this time of year, with a virtual clean slate ahead of us. 2009 was certainly a revealing year and if nothing else, helped to show us how Internet marketing is here to stay, as the industry in general trended upward during the brutal recession. […]
Continue readingNew media surely isn’t new anymore, although if it is new to you, you are in danger of getting behind the curve. In the space of only a few years the power of the Internet has exploded like an ancient volcano, tending to cover a company’s well honed marketing structure with molten lava or ash. […]
Continue readingBefore Apple burst onto the scene with the iPhone and changed mobile communications as we know it, Blackberry, as perfected by Research in Motion, RIM, dominated the business world. You simply had to have a Blackberry in hand if you wanted to be taken seriously as a business executive and the organization ably stood up […]
Continue readingWhen you see some of the most creative infographics around today, it’s little wonder that they say that people skim through webpages, focusing on graphics, rather than getting themselves absorbed in all the text. This should tell us all a story, as while the written word is certainly always “king” as we know, if we […]
Continue readingPayPal has become pally with Facebook recently and you can now send money to people right from your Facebook site. All you need is your e-mail address and PayPal takes care of all the rest. Here is the link to the PayPal page within Facebook where you can get started. It seems that Facebook is […]
Continue readingDoesn’t it seem as if the pace of technology change is accelerating? We live in exciting times as we are actually seeing the way that we interact and communicate change before our very eyes. Who is to say where we will be in 10 years time at the end of this new decade, as so […]
Continue readingGoogle Wave continues to enthrall and confuse at the same time. This is a whole new line of communication and is fundamentally much more than just a revision of the basic e-mail concept, as some have said. E-mail as we know it is basically a static concept – distributing notifications back and forth, where they […]
Continue readingGoogle Analytics is arguably one of the company’s most beneficial tools (and they have many) for Internet marketers. Yet the majority of users hardly scratch the surface when it comes to exploring the true functionality of the tool. It seems that many are just put off by its apparent complexity. This is a great shame […]
Continue readingIn the United States, do we really value the culture of our people as much as we say we do? After all, this is supposed to be a country that was founded and based on a coming together of cultures, a veritable melting pot, as they say. Culture is something that we should all cherish […]
Continue readingSocial media marketing does not have to be rocket science. Many people make it more complicated than it is and tend to shy away from it. They know that they should engage, but still fundamentally do not understand the intricacies and as such, they are missing out on a whole new way of communicating with […]
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