PPC vs. Traditional Marketing for Law Firms: Should You Ditch the Billboards?
The courtroom of legal marketing has a new challenger in the ring: Pay-per-click (PPC) advertising. While billboards and yellow pages once reigned supreme, PPC’s laser-focused, data-driven approach promises swift client acquisition. But should established firms trade familiar territory for this digital battlefield? The answer, like any good legal argument, rests on a nuanced understanding of […]
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