So, your basement business moved into an official shared workspace. You hired your first small team, and you’re ready to pitch your big vision to a prominent investor. There’s only one problem – you don’t know where to start. Sure, you’ve given presentations in high school, but now you’ve got more than your grades at stake. […]
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Thinking like a consumer won’t make you rich. If you want to take your success to new heights, you need to think like a marketer. Here are three secrets to start:1. You’ll never get rich selling a productCompanies that start out selling products often change their business model when they realize selling products alone is […]
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Most businesses will run into financial trouble at some point in time, whether that’s in the initial phases of seeking funding, or hitting a cash flow wall in the middle stages of growth. Ideally, your company would generate enough revenue on a consistent basis to cover these problematic patches, but there will be extenuating circumstances […]
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First impressions are everything in the business world. Whether you’re an online entrepreneur or you have a physical storefront for your small business, what customers see the first time they interact with your brand often influences how they’ll feel about you for years to come.Tips for Boosting Physical Curb AppealFrom the very moment a customer […]
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With your first money-making blog, you may be tempted to target the biggest possible audience, writing content that could apply to everybody. This seems like a logical move, since you’ll be working with a much larger pool of potential customers and readers, but in reality, it’s better to split your audience into different segments—or narrow […]
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Conference calls are a necessary evil for most entrepreneurs. Email is a remarkably efficient mode of communication, but it lacks the conversational nature of a conference call. Individual discussions would be better, but at the same time, you need to have everyone contributing at once for the most ideally productive discussion. You could simply meet […]
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As fast as the business world is moving these days, it can feel impossible to stay up to date on the latest trends – especially when you’re a solo practitioner or small business owner. What you need is a plan of attack for staying current.4 Tricks for Staying CurrentIf you aren’t careful, a new trend […]
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The immensely competitive market and the need to keep overhead costs at a minimum are affecting the way businesses operate on the market today. Business owners are forced to be more creative when it comes to maintaining smooth operations. Some rely on technology to help streamline their operations, while others turn to third-party services and […]
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As a business owner, you understand that the potential for property damage exists. You have an emergency plan for handling natural disasters like an earthquake, but there are other situations you might not be fully prepared for: fire, parking lot damage, or having adequate food storage. Having an umbrella liability insurance policy is smart, but it […]
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Every entrepreneur has doubts about their ability to make it big, be a success, and change the world, but self-doubt is the troll under the bridge that will keep you from even trying. In his inspirational book The Light in the Heart, Roy T. Bennett shares, “Don’t let others tell you what you can’t do. Don’t […]
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