Webinars are a highly effective mode of communication in the business world. The webinar mode is also rising in popularity. Most startups and even investors hold webinars for various reasons. The success of a webinar will depend on how well the presentation goes. If you want someone professional to help with writing your presentation, you […]
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If you want to get the most out of your content marketing efforts, you need to optimize your content for search engines, choosing target keywords and producing qualities that search engine crawlers deem authoritative. However, you also need to write content that’s appealing to your target audience, so they think more highly of your brand […]
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An increasing number of people are working from home, but home offices are notoriously distracting – unless you engineer them for productivity. There are endless tools, apps, and pieces of technology that can help keep you on task. If you work from home, consider adopting these 4 strategies to improve your work environment. Suddenly you won’t […]
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Most MBA students genuinely want to do what’s morally right, but any business leader can be led astray if they haven’t been firmly rooted in ethical principles. Faith-based MBA programs, such as Excelsia College’s online Master of Business Administration, do more than tack on an ethics course to an otherwise win-at-any-cost approach to business. As students […]
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At one point or another, you may decide to expand or diversify your business operations. There are many ways to ‘branch out’, including utilizing your human resources more effectively, automating operations, using cloud-computing technology and specialized software, etc. Often, these changes require capital investment. If your business has limited cash flow and savings for reinvestment, […]
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Starting out in business is tough. If you’ve never been in business before and haven’t run a company as the CEO, then you’re stepping into unfamiliar territory. Rather than hiring a life coach, entrepreneurs are turning to business consultants who have experience starting successful companies or who are at least proficient at marketing to help […]
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Video is the hottest digital marketing trend right now. If your content marketing plan does not include making videos, then your brand is at risk of losing out to a competitor. Web users are highly visually oriented now more than ever. So they need to see diverse content, especially video. It’s not like the nineties […]
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In the past few years, you likely have heard someone arguing online in favor for more security or in favor of maintaining privacy. It is a debate that is not just among everyday users but can be found in executive board rooms and the halls of congress and parliament. Across political lines, the both security […]
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Since the late 2000’s, drop shipping has been a perfectly viable business opportunity for ecommerce stores around the globe. Many people that have found success doing this business will tell you it’s a simple, nearly costless, and almost risk-free business model. Those that failed will warn you of the inevitable doom ahead. With so much […]
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Successful blogging strategies will often include a business savvy side. It is useful to know how you can set-up a legal entity that will be suitable for the type of business you are developing. Choosing the best legal structure will depend on a number of factors, including your plans for a future expansion or the […]
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