Search Behavior: A Case Study with SurveyMonkey and iAcquire

As a blog or even business owner, you need to understand how your end user behaves online in order to successfully “reach” them, right? Well this study, which was repurposed into an infographic can help you out.

iAcquire, a full-service digital marketing agency, recently joined forces with SurveyMonkey to issue a “State of Search” study. The study uncovers what drives shoppers, buying behavior, while providing key findings related to online purchases, preferred devices, social channels, responses, and more.

Here is the first of a three-part infographic series featuring compelling data on how and what people are searching on the Internet. This first infographic will answer questions like: “What do people search for?” “Who looks at second page SERP results?” and “Are paid search listings effective?” The study was conducted using market research tools like
Experian, Google Analytics, Nielson, MassMailSoftware.com, Pew Internet, and Survey Monkey Audience.

Here’s a snapshot of the findings:

  • More than 40 percent of Internet users search for e-commerce-related terms
  • Around 65 percent of users do not click on search advertisements
  • 50 percent don’t even know the difference between paid and organic search results
  • Believe it or not, but 90 percent of users regularly check the second page of search results; and that increases with age and education as well.

Check out the complete findings here:

iAcquire Search Behavior Study
iAcquire Search Behavior Study

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