4 Steps To Increase The Performance Of Your OTT/IPTV Platform

Launching a video streaming platform is not enough. People will not learn about it without being informed. Otherwise, you will attract a few of those who would consider viewing your videos. What is more, the platform needs to be constantly enhanced to increase customer retention. In this article, we are going to talk about the recommendations that can help enhance the OTT IPTV platform’s performance.

What can help enhance the performance of an OTT/IPTV platform?

#1 Personalization

There are many OTT companies in the video streaming industry alike. They offer the same video content and don’t differ much. Consequently, customers don’t have many reasons to stay on such a platform for a long time and leave. The customer retention level decreases. 

The problem can be solved by the personalization functionality. For example, you have plenty of videos that are difficult to find as the home page shows only new videos. The previous content gets lost. 

Personalized recommendations can help. Users will be able to dive deeper into the library of videos you offer. Consequently, they will have more reasons to continue using your service. 

What is more, they will obtain recommendations based on their interests and previous watching experience. There are more chances they will appreciate the feature and stay on the platform. 

#2 Content

Sometimes, the platform can be well-optimized and easy to use. But if there are not many videos a user can watch, they will probably leave. The same happens with the platforms described above. They offer the same content, and there is not much difference for users on which one to view. 

Think about adding videos that are not common among video streaming platforms. Also, consider creating your own videos with unique content. 

The niche content is popular now. You can consider focusing on one genre or topic, which might help you stand out and attract more customers. 

#3 Analytics

Many companies postpone analytics. But it can give you deep insights into users’ behavior and preferences. You can enhance and optimize the platform a lot using this data. 

You will clarify the general image of your target audience and its interests. Further, you will be able to upload videos that can be more interesting for your customers. 

It might occur that your audience is interested in videos of one certain genre. So, you can limit your efforts and content to that genre, becoming a platform with niche video content.

#4 Marketing

You can attract more people to your platform by telling them about it on social media or using other marketing tools. For example, you can use ??contextual advertising, SEO marketing, emails, and social media services. 

Marketing helps you understand your audience as you can directly ask your customers what they like about your platform and what they don’t like about it. Social media services offer great tools for that. 

You increase brand awareness by telling people about your platform, its news, and your company. You can also increase engagement by arranging lotteries, games, and quizzes.  

All we described in this paragraph contributes to building trust with your audience. People will know your brand and its values, which will help to achieve the goal of building strong relationships with them. 


To continue operating, a streaming platform should take certain steps. We provided you with several of them and hope that you will find them helpful. 

You can start by implementing one of them or a combination of them. Maybe, most of the elements you already use, and there is only one that should be realized. 

Rylie Holt