5 Signs Your Business Website Is a Fail
As a business owner, one of the best tools you have to stay connected with your customers is your website. Having an internet presence is critical in today’s high tech world. However, without having the right web design, your website could be a total failure.
Your website should serve the purpose of providing information to your current customers as well as educating your potential customers and why they should buy from you. If you manage to pull this off the right way, then your website will be a success.
However, despite how seemingly simple this may seem, many businesses miss the mark. As a result, their website doesn’t retain customers or create new ones but rather turns people away. Here are some of the biggest signs that your business website is a fail.
You Made Your Own Website
Web design may seem simple; however, it’s far from that. If you made your own business website, then chances are it’s not done very well. At the end of the day, you get the kind of website that you pay for.
Hiring a good web designer will show itself in the quality of your website. Customers can immediately detect whether a website is professionally done or not. Even though you might like to believe that your website is fine as it is, unless you are professionally trained in web design, chances are it’s much worse than you think.
No Call To Action
A call to action is one of the most important things that your website should have. It makes it clear to visitors what actions they should take next to becoming a client. There are no rules about what a call to action can be. It’s anything that brings someone closer to being a paying customer.
This can be anything from subscribing to a newsletter to watching a video. Give your customers a clear road map to where they should go next. If your website doesn’t have one, then you’ve missed the mark.
Your website shouldn’t be loaded with complicated graphics that slow down the page. It should load quickly and do exactly what it should do. If you click on links that crash or take ages to load, then your page isn’t prioritizing functionality. The faster your page is, the more that you’ll retain visitors.
No one is going to stick around for a website that isn’t working correctly.
It Has Outdated Content
One of the most dangerous things that can happen on a website is giving your customers the wrong information. If your website has outdated prices or location information, then this can really anger a customer when they find out it wasn’t correct.