6 Deadly Web Design Mistakes That Contribute to a Higher Bounce Rate

As a business owner, you know the importance of driving website traffic. Merely having someone click on your website, however, isn’t always enough to close the sale. You want to make sure they stay around for a bit before exiting. Do your numbers indicate visitors click out as fast as they arrive? If so, it’s time to reevaluate what’s causing you to have a high bounce rate. These web design mistakes may be to blame:

  1. Poor Optimization

Take a long, hard, and honest look at your website. Does it have low-quality content? If so, it’s time to rethink your Web Design. Ideally, the content on each page should be well-written, informative, and visually appealing. Visitors don’t want to take time scouring through bad content just to find what they need. Optimizing every page and making sure it’s relevant for your target audience will improve your bounce rate.

  1. Sluggish Loading

How long do your web pages take to load? While waiting a few seconds may not seem long to you, nearly 40-percent of internet users will abandon a site if it takes more than three seconds to load. That’s not very long at all! However, if you remove slow scripts and large photos, your site speed should improve. Having a fast-loading website will also help boost your Google ranking.

  1. Misleading Tags and Descriptions

Title tags and meta descriptions tell visitors what they will find by clicking on a link. You need to make sure all your tags and descriptions are accurate. If you mislead someone to your website, they’ll probably bounce as fast as possible. Even if you do have the information they need, visitors will feel misled and won’t take the time to search the rest of your content.

  1. 404 Errors

There’s nothing more frustrating than getting a 404 error when visiting a website. Too many business owners forget to remove or update bad links. Unfortunately, your bounce rate will skyrocket if you keep leading your traffic to blank pages. Remember to visit all of your web pages regularly to make sure everything loads properly. Repairing any broken links is sure to improve visitor retention.

  1. Affiliate Landing Pages

There’s nothing wrong with being an online affiliate, but you don’t want all of your landing pages to be affiliate pages. As an affiliate, you want to redirect your traffic to other sites. Sure, this could help you earn money, but it also increases your bounce rate. Instead, make sure your website has other valuable content for your readers. Include links to affiliate landing pages, but only make them accessible after the visitor is already on your site. This will increase visitor engagement and keep your site from seeming too spammy.

  1. Not Mobile-Friendly

The future of internet browsing is mobile. In the third quarter of 2020, over 50-percent of global website traffic was generated from a mobile device. If your website isn’t mobile-friendly, you’re missing out on half of your target audience. Although people can access any website on a mobile device, they will click out if it doesn’t look right on their device. The graphics may look distorted, and the pages may load slowly. If you want to reduce your bounce rate, optimize your site for mobile devices.

High Bounce Rate? Revamp Your Website

Websites require plenty of tweaking to get things just right. It may take some trial and error to ensure your site creates enough internet to keep visitors there longer. Double checking that your website isn’t making any of these fatal design errors is an excellent place to start. Launching a well-designed, compelling site is a sure way to improve your bounce rate.

Rylie Holt